Fatherly Co-Founder on Why Advertising to Dads Is Important
Millennial dads may need a hand transitioning into the father role. Fatherly, an online publication, delivers advice-based content and is winning over advertisers in the process. Peter Gorenstein spoke with Michael Rothman, the company's CEO and co-founder, at the WPP Stream event in California.
Advertisers are realizing moms are no longer the "CEO of the household," says Rothman. The next generation of parents are now splitting in-home responsibilities, and Fatherly wants to deliver a fresh perspective for parenting journalism. Even though the audience is in the 30-54 age range, advertisers and Fatherly tailor content output to be more relevant to the kids.
When Fatherly first started, their content was heavily focused on Facebook. Now, Rothman wants to focus more on the "other side of the duopoly." He wants more of the content to appear via search results on Google and sees a big opportunity in other platforms including Instagram and Pinterest.
Cheddar News breaks down what surge pricing is and how it works as a variety of businesses are taking notes from models long used by airlines and ridesharing companies to boost profits.
Fewer Americans applied for jobless claims last week as the labor market continues to thrive despite the Federal Reserve's efforts to cool the economy and tamp down inflation.
Stocks rallied after a group of big banks offered a lifeline to the bank Wall Street had zeroed in on in its hunt for the next victim in the industry’s struggles.
The Federal Reserve on Wednesday evening said its long-awaited digital payment system, the FedNow Service, will start operating in July. The service is designed to provide a national platform for financial institutions to settle payments in real-time and at lower cost. That could include large banks, payment processors, and the U.S. Treasury.
A week after the second-largest bank collapse in U.S. history, Treasury Secretary Janet Yellen is set to tell the Senate Finance Committee that the nation's banking system “remains sound” and Americans "can feel confident” about their deposits.
Kellogg announced last year that it was splitting into two companies, one focused on snacks and the other on cereal. Now it's revealed what those new companies will be called. The cereal business will retain the name Kellogg's, while the snack business will be called Kellanova.
