Fatherly Co-Founder on Why Advertising to Dads Is Important
Millennial dads may need a hand transitioning into the father role. Fatherly, an online publication, delivers advice-based content and is winning over advertisers in the process. Peter Gorenstein spoke with Michael Rothman, the company's CEO and co-founder, at the WPP Stream event in California.
Advertisers are realizing moms are no longer the "CEO of the household," says Rothman. The next generation of parents are now splitting in-home responsibilities, and Fatherly wants to deliver a fresh perspective for parenting journalism. Even though the audience is in the 30-54 age range, advertisers and Fatherly tailor content output to be more relevant to the kids.
When Fatherly first started, their content was heavily focused on Facebook. Now, Rothman wants to focus more on the "other side of the duopoly." He wants more of the content to appear via search results on Google and sees a big opportunity in other platforms including Instagram and Pinterest.
New York Community Bank has agreed to buy a significant chunk of the failed Signature Bank in a $2.7 billion deal, the Federal Deposit Insurance Corp. said late Sunday.
Swiss authorities pushed for UBS to take over its smaller rival after a plan for Credit Suisse to borrow up to 50 billion francs ($54 billion) failed to reassure investors and the bank’s customers.
Companies continue to announce fresh rounds of layoffs and hiring freezes so far this year. Teresa Lusk, life coach, joined Cheddar News to discuss what you can do to protect your job.
Michele Schneider, partner and director of trading research & education for MarketGauge.com, joined Cheddar News to discuss the market after stocks closed lower again as banking concerns continue.
Immi is an Asian-American food brand that makes the world's first low-carb, high-protein and fully plant-based instant ramen. Kevin Lee, co-founder of immi, joined Cheddar News to discuss the company, which is backed by tennis superstar Naomi Osaka, R&B singer Usher and speed skater Apolo Ohno.
