Millennial dads may need a hand transitioning into the father role. Fatherly, an online publication, delivers advice-based content and is winning over advertisers in the process. Peter Gorenstein spoke with Michael Rothman, the company's CEO and co-founder, at the WPP Stream event in California.
Advertisers are realizing moms are no longer the "CEO of the household," says Rothman. The next generation of parents are now splitting in-home responsibilities, and Fatherly wants to deliver a fresh perspective for parenting journalism. Even though the audience is in the 30-54 age range, advertisers and Fatherly tailor content output to be more relevant to the kids.
When Fatherly first started, their content was heavily focused on Facebook. Now, Rothman wants to focus more on the "other side of the duopoly." He wants more of the content to appear via search results on Google and sees a big opportunity in other platforms including Instagram and Pinterest.
Amazon is expected to pull in about $7 billion in revenue during this year's Prime Day, according to projections. Cheddar News took a peek at some of the top-selling items and what operations look like at one of its plants.
Warren Buffett's Berkshire Hathaway increased its stake in an LNG plant in Maryland for $3.3 billion as it doubles down on fossil fuels.
Threads could bring in $8 billion in annual revenue, according to analysis, after it reached about 100 million users days after its launch. Cheddar News explains.
Be Well: How Rising Interest Impacts Corporate Default Rates
Bank of America must pay more than $100 million to customers for doubling up on some fees, withholding reward bonuses and opening accounts without customer consent.
Cheddar News Senior Reporter Michelle Castillo visited an Amazon warehouse on Long Island to get a behind-the-scenes look at the company's efforts ahead of Prime Day.
What's happening on Wall Street July 11, 2023
We hit the streets of New York City to ask: is money something you talk about with friends and family?
We hit the streets of New York City to ask: is money something you talk about with friends and family?
Clint Henderson, managing editor at The Points Guy, explains why hidden hotel fees keep cropping up and what you can do to try to avoid them.
