*By Samantha Errico* Everyone wants in on the influencer magic, even vaunted, old-school department stores like Nordstrom. The retailer gave Arielle Charnas ー a so-called superinfluencer and founder of the fashion blog [Something Navy](https://somethingnavy.com/), the reins to create her own standalone clothing line in September. Four months later, Charnas is launching her third collection for Nordstrom. Charnas first collaborated with Nordstrom on its in-house Treasure & Bond label and drove over $1 million in sales in fewer than [24 hours](https://wwd.com/fashion-news/fashion-features/superinfluencer-something-navy-nordstrom-drives-millions-in-sales-11009231/). Her first solo launch in September was such a runaway hit that the collection also crashed Nordstrom's site within its first hour of sales. For Charnas, Nordstrom's mix of upscale and accessible fashion aligns well with her audience ー offering them "the highs, the lows, and the in-betweens," she told Cheddar on Wednesday. Pete Nordstrom took to Instagram Live to recognize Charnas' dedication to her work and said her launches have been ["the most successful launches for any brand"](https://wwd.com/fashion-news/fashion-scoops/pete-nordstrom-something-navy-launches-most-successful-for-any-brand-1202908318/) at the department store. For Charnas, inspiration is a two-way street ー she combs through her comments and DMs to integrate her followers' ideas into her collections. "We did this together," she said. "Without them I don't think I would be able to create a successful line." For full interview [click here](https://cheddar.com/videos/something-navy-launches-holiday-collection-with-nordstrom).

Share:
More In Business
What You Need to Know About VA Loans
With interest rates high, housing inventory low and Veterans Day just around the corner, Cheddar News took a look at how the current market is impacting those who served and continue to serve our country. Patton Gade, national director of military lending with UMortgage, explains how a VA loan works, its benefits and what's involved in the process of purchasing a home.
Stretching Your Dollar: Making the Most of Your Reward Credit Cards
Credit card usage is sure to tick up ahead of the holiday season. With cashback, airline miles and points to be earned, reward credit cards could give you a bonus. Grant Gallagher, associate vice president and head of financial well-being with Affinity Federal Credit Union, spoke with Cheddar News about why it's important to take advance of those rewards.
Load More