Something Navy Blogger Lends Old-School Nordstrom Her New-School Influencer Magic
*By Samantha Errico*
Everyone wants in on the influencer magic, even vaunted, old-school department stores like Nordstrom.
The retailer gave Arielle Charnas ー a so-called superinfluencer and founder of the fashion blog [Something Navy](https://somethingnavy.com/), the reins to create her own standalone clothing line in September. Four months later, Charnas is launching her third collection for Nordstrom.
Charnas first collaborated with Nordstrom on its in-house Treasure & Bond label and drove over $1 million in sales in fewer than [24 hours](https://wwd.com/fashion-news/fashion-features/superinfluencer-something-navy-nordstrom-drives-millions-in-sales-11009231/).
Her first solo launch in September was such a runaway hit that the collection also crashed Nordstrom's site within its first hour of sales. For Charnas, Nordstrom's mix of upscale and accessible fashion aligns well with her audience ー offering them "the highs, the lows, and the in-betweens," she told Cheddar on Wednesday.
Pete Nordstrom took to Instagram Live to recognize Charnas' dedication to her work and said her launches have been ["the most successful launches for any brand"](https://wwd.com/fashion-news/fashion-scoops/pete-nordstrom-something-navy-launches-most-successful-for-any-brand-1202908318/) at the department store.
For Charnas, inspiration is a two-way street ー she combs through her comments and DMs to integrate her followers' ideas into her collections.
"We did this together," she said. "Without them I don't think I would be able to create a successful line."
For full interview [click here](https://cheddar.com/videos/something-navy-launches-holiday-collection-with-nordstrom).
The Biden administration wants to ban another type of bank “junk fee," targeting fees that are typically charged by banks when a transaction is declined in real time.
Al Root, senior writer at Barron’s, breaks down everything expected from Tesla’s earnings report, from Elon Musk’s demands from the board to why the market has been looking for affordable EV options.
Online retailer eBay Inc. will cut about 1,000 jobs, or an estimated 9% of its full-time workforce. The announcement follows similar moves by other tech companies that ramped up hiring during the pandemic while people spent more time and money online.
Tony Drake, CFP at Drake and Associates, LLC shares thoughts on whether the record gains in technology will broaden to other sectors, the risks of the Fed keeping interest rates higher for too long, and the health of the U.S. consumer.
The Federal Trade Commission ruled that Intuit engaged in deceptive practices by running ads claiming consumers could file their taxes for free using TurboTax — when many taxpayers did not qualify for such free offerings.
WWE’s weekly television show, “Raw,” will move to Netflix next year as part of a major streaming deal worth more than $5 billion. WWE, which is part of TKO Group Holdings Inc., said Tuesday that “Raw” will air on Netflix starting in January 2025.
