Something Navy Blogger Lends Old-School Nordstrom Her New-School Influencer Magic
*By Samantha Errico*
Everyone wants in on the influencer magic, even vaunted, old-school department stores like Nordstrom.
The retailer gave Arielle Charnas ー a so-called superinfluencer and founder of the fashion blog [Something Navy](https://somethingnavy.com/), the reins to create her own standalone clothing line in September. Four months later, Charnas is launching her third collection for Nordstrom.
Charnas first collaborated with Nordstrom on its in-house Treasure & Bond label and drove over $1 million in sales in fewer than [24 hours](https://wwd.com/fashion-news/fashion-features/superinfluencer-something-navy-nordstrom-drives-millions-in-sales-11009231/).
Her first solo launch in September was such a runaway hit that the collection also crashed Nordstrom's site within its first hour of sales. For Charnas, Nordstrom's mix of upscale and accessible fashion aligns well with her audience ー offering them "the highs, the lows, and the in-betweens," she told Cheddar on Wednesday.
Pete Nordstrom took to Instagram Live to recognize Charnas' dedication to her work and said her launches have been ["the most successful launches for any brand"](https://wwd.com/fashion-news/fashion-scoops/pete-nordstrom-something-navy-launches-most-successful-for-any-brand-1202908318/) at the department store.
For Charnas, inspiration is a two-way street ー she combs through her comments and DMs to integrate her followers' ideas into her collections.
"We did this together," she said. "Without them I don't think I would be able to create a successful line."
For full interview [click here](https://cheddar.com/videos/something-navy-launches-holiday-collection-with-nordstrom).
Cust2Mate is a leading innovator in retail technology, aiming to revolutionize the shopping experience. By implementing smart cart technology, the tech company addresses the issue of theft while enhancing the shopper's journey.
The Biden administration has unveiled a plan, Plan B, to address the student loan debt crisis. It offers to cancel up to $20,000 in interest for borrowers enrolled in income-driven repayment plans. This proposal aims to reset balances for those facing growing debt due to unpaid interest, benefiting low—and middle-income borrowers. An estimated 25 million borrowers are eligible for some form of interest forgiveness.
As we head into the second quarter, there’s an argument in favor of buying Boeing stock. Why? As one expert says, ‘there’s nowhere else to get planes.’
With inflation and prices still on the rise, it might be worth considering a carpool app. One of them, Singapore-based Ryde, just went public in the U.S.
Full Glass Wine Co., the company behind Bright Cellars, Wine Insiders, and Winc, knows you fell in love with home delivery during the pandemic – and it’s investing millions into making it even better.
It might sound counterintuitive, but the Fed cutting interest rates three times this year could cause inflation to spike and actually be worse for markets and the economy as a whole.
