Something Navy Blogger Lends Old-School Nordstrom Her New-School Influencer Magic
*By Samantha Errico*
Everyone wants in on the influencer magic, even vaunted, old-school department stores like Nordstrom.
The retailer gave Arielle Charnas ー a so-called superinfluencer and founder of the fashion blog [Something Navy](https://somethingnavy.com/), the reins to create her own standalone clothing line in September. Four months later, Charnas is launching her third collection for Nordstrom.
Charnas first collaborated with Nordstrom on its in-house Treasure & Bond label and drove over $1 million in sales in fewer than [24 hours](https://wwd.com/fashion-news/fashion-features/superinfluencer-something-navy-nordstrom-drives-millions-in-sales-11009231/).
Her first solo launch in September was such a runaway hit that the collection also crashed Nordstrom's site within its first hour of sales. For Charnas, Nordstrom's mix of upscale and accessible fashion aligns well with her audience ー offering them "the highs, the lows, and the in-betweens," she told Cheddar on Wednesday.
Pete Nordstrom took to Instagram Live to recognize Charnas' dedication to her work and said her launches have been ["the most successful launches for any brand"](https://wwd.com/fashion-news/fashion-scoops/pete-nordstrom-something-navy-launches-most-successful-for-any-brand-1202908318/) at the department store.
For Charnas, inspiration is a two-way street ー she combs through her comments and DMs to integrate her followers' ideas into her collections.
"We did this together," she said. "Without them I don't think I would be able to create a successful line."
For full interview [click here](https://cheddar.com/videos/something-navy-launches-holiday-collection-with-nordstrom).
Student loan borrowers have the ability to earn retirement funds pegged to their payments – and the company Summer might be bringing it to your workplace.
It might not be what investors want to hear… but bringing down inflation could mean interest rates stay higher for (even) longer. But it's not all downside.
President Joe Biden and Chinese President Xi Jinping have discussed Taiwan, artificial intelligence and security issues in a call meant to demonstrate a return to regular leader-to-leader dialogue between the two powers.
April is Earth month, and while the green revolution might feel far away, the founder of climate VC Siam Capital says it’s on it’s way, and, even better: it won't cost you more.
From snow in April to heatwaves in December, it’s hard to plan a trip in a climate change world. Startup Sensible Weather thinks weather-based travel reimbursements are the solution.
Between corporate debt and the widening gap between ‘the haves and the have nots,’ there are reasons to be cautious about the economy, even with interest rate cuts on their way.
If the A.I. hype hasn’t given you enough of a reason to be excited (and a little terrified), the CEO of Zapata AI says the next frontier is designing bridges or creating pharmaceutical drugs.
