Jarred Snyder is the co-founder of what he calls the first digital philanthropic community dedicated to today's avid sports fans. The platform partners with professional sports teams to create contests and sweepstakes that fans can enter to benefit their charities.
Snyder adds that the company wants to disrupt the sports-watching space, where today, fewer millennials seem to be watching live. Fanthropic's goal is to increase fan involvement in sports by making the experience between fans and teams more personal, while also giving back to as many causes as possible.
Fanthropic is a for-profit company. Eighty percent of proceeds go to the charity at hand. The company works with professional leagues including the NFL, NBA, NHL, and MLB.
Janet Balis, EY Marketing Practice Leader, and Charisse Hughes, Chief Brand and Advanced Analytics Officer, Kellogg’s, join Cheddar News at CES in Las Vegas to discuss the importance of investing in your brand in the face of recession fears, the biggest challenges that CMOs are facing today, and where opportunity can be found in the adversity.
Cheddar News dove deep into the world of viewing content and looks into the future of the next generation of projectors and aromatic ways to watch your shows.
