As K-pop rises, so too does fans' admiration. More and more, ardent fans are choosing to interact with their idols on social media, said Jenny Zha, a senior engagement manager at Rakuten Viki, a popular platform for Korean videos.
For full interview, [click here](https://cheddar.com/videos/how-social-media-helps-k-pop-bands-break-barriers).
Édgar Barrera — the producer and songwriter known for his work with such artists as Madonna, Karol G, Peso Pluma, Shakira, Grupo Frontera and beyond — leads the 2023 Latin Grammy nominations with 13.
