As K-pop rises, so too does fans' admiration. More and more, ardent fans are choosing to interact with their idols on social media, said Jenny Zha, a senior engagement manager at Rakuten Viki, a popular platform for Korean videos. For full interview, [click here](https://cheddar.com/videos/how-social-media-helps-k-pop-bands-break-barriers).

Share:
More In Culture
Cheddar News Attends Cosmetic Executive Women Beauty Bazaar
Cosmetic Executive Women is holding their Beauty Creator Awards and Cheddar News' Hena Doba went to check out some of the groundbreaking beauty products that were on display for hair care, skin care along with fragrances and color cosmetics.
Load More