As K-pop rises, so too does fans' admiration. More and more, ardent fans are choosing to interact with their idols on social media, said Jenny Zha, a senior engagement manager at Rakuten Viki, a popular platform for Korean videos. For full interview, [click here](https://cheddar.com/videos/how-social-media-helps-k-pop-bands-break-barriers).

Share:
More In Culture
Study: Weekend-Only Workouts Offer Benefits
A new study published in the Journal of the American Medical Association found that you don't need to exercise Monday to Friday if you're able to do at least 100 and 50 minutes of exercise on the weekend.
Load More