As K-pop rises, so too does fans' admiration. More and more, ardent fans are choosing to interact with their idols on social media, said Jenny Zha, a senior engagement manager at Rakuten Viki, a popular platform for Korean videos.
For full interview, [click here](https://cheddar.com/videos/how-social-media-helps-k-pop-bands-break-barriers).
FILE - CNN anchors Kaitlan Collins, from left, Don Lemon and Poppy Harlow appear at the 16th annual CNN Heroes All-Star Tribute on Dec. 11, 2022, in New York.
(Photo by Evan Agostini/Invision/AP, File)