As K-pop rises, so too does fans' admiration. More and more, ardent fans are choosing to interact with their idols on social media, said Jenny Zha, a senior engagement manager at Rakuten Viki, a popular platform for Korean videos.
For full interview, [click here](https://cheddar.com/videos/how-social-media-helps-k-pop-bands-break-barriers).
It’s become a stink at the U.S. Open: a pungent marijuana smell that wafted over an outer court, clouded the concentration of one of the world’s top players and left the impression there’s no place left to escape the unofficial scent of the city.
