The indictment of 13 Russians for interfering with the Presidential election has intensified the pressure put on Facebook, which uncovered about three-thousand Russian-linked ads on its platforms before and after November 2016. Cheddar Senior Reporter, Alex Heath, breaks down the the latest developments.
Facebook's Vice President for ads, Rob Goldman, tweeted about Russia's disinformation effort. President Trump then cited him. Facebook did not intend for Goldman’s tweets to be quoted by Trump. They thought the tweets would only be seen by a contextually-aware audience of techies and media types who follow Goldman.
Heath believes that the tweeting from Goldman and other execs is part of a carefully orchestrated PR campaign by Facebook to make itself appear more transparent and relate-able through engaged spokespeople on Twitter.
These are the headlines you Need 2 Know for Wednesday, October 2, 2019.
Fact or fiction: Personal branding is only important for entrepreneurs. Brian Fanzo, founder of iSocialFanz, breaks down this online marketing myth and explains why employees should make up a large portion of your company's footprint.
SpaceX, over the weekend, unveiled its new prototype spaceship: Starship. The ship is set to be the most powerful rocket in the world and is the latest development in the company's decades-long pursuit to facilitate interplanetary travel.
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.*
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Peloton priced shares at $29 after the bell Wednesday, valuing the company at $8.06 billion as it prepares to make its public debut Thursday. That's at the high end of the original $26 to $29 price range Peloton was targeting. The company raised $1.16 billion in the offering.
As pressure mounts to detect and combat the spread of deepfakes, startups like Canny AI are embracing the technology and attempting to commercialize it.
The president and CEO of eBay Devin Wenig is stepping down, and the company's senior vice president and chief financial officer Scott Schenkel will take his place as interim CEO.
Thygesen says Google has done more good than harm for the industry, allowing brands with smaller budgets to purchase advertising.
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