Luke Leifeste, Engagement Editor at GQ, discusses Mark Zuckerberg's announcement that the News Feed will now prioritize posts from friends and family over posts by publishers.
Leifeste says, "Facebook giveth and Facebook taketh away," noting that the company has a history of doing what they want, ultimately forcing advertisers and publishers to adjust. Leifeste digs into both sides of the conversation, saying that some are arguing this could be good for publishers because they will have to focus on who their audience really is as they pursue other platforms.
We also talk about the 'fake news' problem. Will focusing on the content of friends and family help that problem or exacerbate it?
TikTok recently announced that it is testing a paid subscription model. The news comes days after Instagram publicized a similar service. TikTok has made $2.3 billion from in-app purchases, but mostly through tips, in 2021, showing that its users may be open to spending money on the platform.
Netflix beat its earnings projections for Q4 — but the stock still plummeted as the streaming pioneer cut back on its forecast for future subscribers. Michael Robinson, the chief technology strategist at Money Map Press, joined Cheddar to discuss the report and what's driving the downward pressure on its shares. "It's the growth is really what's worrying people," he said. "'A' we have slowing economic growth, and 'B' we've got slowing growth for this company, as 'C' we have an increase in competition."
Sanchali Pal, Founder and CEO of Joro, joins ChedHER to discuss how her app can help users track, reduce, and automatically offset the carbon footprint of their purchases, and gives advice for other women seeking careers in climate.
Connected cars software development platform Smartcar announced this week it has raised $24 million in a Series B round led by Energize Ventures. Smartcar's software can be integrated into mobile and web apps from mobility businesses. It allows users to do things like locate and unlock a vehicle, as well as check its mileage, fuel level, and battery if the vehicle is electric. Smartcar's technology is compatible with 22 different vehicle brands in 31 different countries. Smartcar co-founder and CEO Sahas Katta joined Cheddar News' Closing Bell to discuss.
