Facebook's David Marcus Knows Why People Prefer the Messenger App
The way companies communicate with their customers is changing drastically, and Facebook’s head of Messenger says his company’s app creates a space for them to have a better dialogue.
David Marcus joined Cheddar CEO Jon Steinberg from the WPP Stream conference in Ojai, California Friday. He points out that no one ever seems to call companies anymore. Not only is the process tedious, he says, but it’s not the way clients prefer to communicate. Marcus thinks Messenger is a more viable and effective option than even traditional texting.
This push for consumers and companies to communicate via Messenger, which was created in 2011, comes at a time where communication apps are on the rise. Data research firm Statista projects that by 2019 2.19 billion people will be using mobile phone messaging.
Marcus said in September that Facebook Messenger had 1.3 billion active users every month. The company’s other product, WhatsApp, has over 1 billion daily users on the platform. According to Statista, WhatsApp is the most popular option worldwide, and Messenger ranks #3.
Marcus argued that the number of people choosing to communicate via Messenger continues to increase. “As a result [the app] becomes a great platform for businesses as well,” he said.
He points to a survey Facebook conducted found that over 64 percent of people across demographics would prefer to communicate with a brand via a platform like Messenger. But there is a generational difference. A study by Goldman Sachs found that 34 percent of millennials like a brand more when it uses social media, but that number drops to 16 percent in individuals over 36.
Facebook has sought to monetize Messenger through advertising.
“We have ‘Click to Messenger’ ads … you can buy ads that direct people to opening more conversations with your brands inside of Messenger.”
Integrating a system where brands and consumers can increase communication is reminiscent of Facebook’s active advertisement strategy. The tech behemoth one of the two dominant players in the advertising industry -- the other being Google. It rules display advertising with a projected market share of 39 percent this year and revenues at $16.33 billion, according to eMarketer.
George Seay, CEO of Annandale Capital, talks about the supply chain issues and labor shortages impacting the tech sector, and where to hedge as inflation rises.
The Justice Department has filed a lawsuit to block Penguin Random House from acquiring its rival Simon & Schuster. The DOJ hopes this will block the merger, which it says would ultimately hurt authors and consumers nationwide. Barry C. Lynn, executive director of the Open Markets Institute, joined Cheddar to explain what the lawsuit signals about the Biden administration's approach to cracking down on antitrust, and why Amazon might be next.
Bryan Freeman, Executive Chairman of Real Good Foods, discusses the need for healthy meal choices in the frozen food space and what expansion for the company looks like.
Lance Ippolito, Head Trader at The Future of Wealth, talks about the health of the tech sector amid the supply chain challenges and the catalysts fueling record highs on the stock market.
Darren Schuringa, Founder & CEO of ASYMmetric ETFs, discusses the major risks to markets and offers ways to hedge high inflation as consumer spending continues to rise.
Danielle Dimartino Booth, CEO & Director of Intelligence at Quill Intelligence and former Advisor to Dallas Fed, talks about what to expect from the FOMC meeting, and how labor participation and wage growth may impact inflation going forward.
Kristina Hooper, Chief Global Market Strategist at Invesco, talks about the Fed's flexibility around tapering and what to expect for the October Jobs Report.
Will Rhind, Founder & CEO of GraniteShares, talks about consumer spending amid inflation concerns and discusses the headwinds impacting the tech and energy sectors.
a.k.a Brands, an accelerator for next-gen, direct-to-consumer fashion brands like Princess Polly, released its first earnings report as a publicly-traded company with strong results. CEO Jill Ramsey joined Cheddar's "Opening Bell" to discuss the company's recent quarter and how the company has grown since its IPO in September.
Rivian is set to makes its market debut as the biggest IPO since Facebook in 2021. The EV maker priced its stock above the expected range at $78 apiece, allowing it to raise a whopping $11.9 billion. Matt Toole, director of deals intelligence at Refinitiv, joined Cheddar to discuss Rivian's highly anticipated IPO and how it's sending the already booming IPO market even higher.
