Facebook's David Marcus Knows Why People Prefer the Messenger App
The way companies communicate with their customers is changing drastically, and Facebook’s head of Messenger says his company’s app creates a space for them to have a better dialogue.
David Marcus joined Cheddar CEO Jon Steinberg from the WPP Stream conference in Ojai, California Friday. He points out that no one ever seems to call companies anymore. Not only is the process tedious, he says, but it’s not the way clients prefer to communicate. Marcus thinks Messenger is a more viable and effective option than even traditional texting.
This push for consumers and companies to communicate via Messenger, which was created in 2011, comes at a time where communication apps are on the rise. Data research firm Statista projects that by 2019 2.19 billion people will be using mobile phone messaging.
Marcus said in September that Facebook Messenger had 1.3 billion active users every month. The company’s other product, WhatsApp, has over 1 billion daily users on the platform. According to Statista, WhatsApp is the most popular option worldwide, and Messenger ranks #3.
Marcus argued that the number of people choosing to communicate via Messenger continues to increase. “As a result [the app] becomes a great platform for businesses as well,” he said.
He points to a survey Facebook conducted found that over 64 percent of people across demographics would prefer to communicate with a brand via a platform like Messenger. But there is a generational difference. A study by Goldman Sachs found that 34 percent of millennials like a brand more when it uses social media, but that number drops to 16 percent in individuals over 36.
Facebook has sought to monetize Messenger through advertising.
“We have ‘Click to Messenger’ ads … you can buy ads that direct people to opening more conversations with your brands inside of Messenger.”
Integrating a system where brands and consumers can increase communication is reminiscent of Facebook’s active advertisement strategy. The tech behemoth one of the two dominant players in the advertising industry -- the other being Google. It rules display advertising with a projected market share of 39 percent this year and revenues at $16.33 billion, according to eMarketer.
Rebecca Walser, President of Walser Wealth Management, joins Cheddar News' Closing Bell, where she discusses the factors behind Monday's surge on Wall Street and explains why investors will likely experience volatility in the market throughout the month of December.
PNC Asset Management Group Chief Investment Officer Amanda Agati joined Cheddar News "Closing Bell" to discuss the financial institution's 38th annual Christmas Price Index. The holiday measure of consumer prices cheekily follows the theme of the carol "The Twelve Days of Christmas." Agati also explains what takeaways shoppers should have during the season, including the role of e-commerce.
Caitlin Cook, Head of Community at Onramp Invest and VP of Operations at Onramp Academy, joins Cheddar News' Closing Bell, where she breaks down the multiple factors that contributed to the major sell-off of Bitcoin, Ether, and other cryptocurrencies late Friday night.
A lockout is now in place for Major League Baseball. The collective bargaining agreement between the league and players association expired at 11:59 p.m. Wednesday night.
MLB commissioner Rob Manfred said both sides were unable to negotiate a new contract by that time, so the league locked out the players on Thursday at 12:01 a.m. The lockout also means trades and free agency deals have to stop for now. Dodgers Nation lead editor Clint Pasillas joined Cheddar News' Closing Bell to discuss.
The UK-based augmented reality startup, Dent Reality, raised the equivalent of $3.4 million USD in its most recent funding round. Dent Reality has created an AR app for smartphones that helps shoppers navigate retail locations by providing a layout of a store's aisles, while showing where to find specific items. The company works mainly with grocery stores but aims to integrate its tech with all types of physical spaces. Dent Reality CEO Andrew Hart joins Cheddar News' Closing Bell to discuss.
As the electric vehicle sector continues to heat up, one company could be poised to knock Tesla from its top spot. Many analysts have issued buy ratings and raised their price targets for EV-maker Rivian, and say that the company's push into under-developed areas like electric SUVs, pickups, and delivery trucks could give it the right competitive edge to push Tesla from the number one spot. Dan Ives, Managing Director of Equity Research at Wedbush Securities, joins Cheddar News' Closing Bell to discuss Rivian's potential market domination, why their business plan sets them up for success, and more.
Cheddar's Chloe Aiello joined "Closing Bell" to break down the progress of the SAFE Banking Act in Congress as cannabis businesses operators struggle to find financial institutions that will service them. Banks face steep federal penalties, including the risk of losing a bank charter, if found to be servicing marijuana businesses even if their state has legalized operations. Aiello reported that while there was some bipartisan support for the measure in the Senate, the bill faces some opposition from conservatives with "longstanding concerns" about cannabis and progressives who prefer a more comprehensive approach to reform.
Not everything is as it seems in the supermarket. From name brands under different labels, to confusing store layouts, supermarkets employ a variety of tactics to keep you spending. Including selling products with surprising ingredients. This episode of Who Knew? unveils the secrets of our supermarkets.
The world is amidst a skyscraper boom. In 2018, 146 buildings over 650 feet were constructed. That’s more than the total amount of skyscrapers constructed between 1979 and 1999. And all this construction is transforming our cities.
Amazon and online shopping have forever changed how we shop. While I love that I can order almost anything I need with the click of the mouse, this transition from in- person retail is shuttering MUCH of the brick and mortar landscape. But in what’s been deemed the “retail apocalypse” some brick and mortar stores are actually thriving.
