Facebook says it wants users to have more privacy, and one way to do that is to allow them to control the ads they see.
Erin Egan, the company’s Chief Privacy Officer and VP of U.S. Public Policy, says it’s part of the social media giant’s goal to improve the user experience.
“People choose to come to Facebook. They choose to engage with communities, with issues, with lots of folks that matter to them, and so what we want to do is make that experience meaningful for people,” she told Cheddar in an interview Tuesday. “Ads [are] one piece of it. We want advertising to be useful, we want the experience to be meaningful. That’s what this is all about.”
Facebook has come under fire for the way ads appear on its site -- both because publishers could target users based on race, religion, or other factors and because of the way Russian-backed groups used the platform during the 2016 election.
Earlier this week the CMO of Unilever threatened to pull its ads from both Facebook and Google if the companies didn’t clean up their acts.
For full interview [click here](https://cheddar.com/videos/the-importance-of-facebook-privacy-check-ups).
A handful of retailers will report earnings this week, including Home Depot, Target, Walmart and Macy's, as gas prices peaked in September to the end of this latest quarter while borrowing costs remain at their highest levels in decades.
Long-haul carrier Emirates opened the Dubai Air Show with a $52 billion purchase of Boeing Co. aircraft.
Krispy Kreme is giving out a dozen free original glazed donuts to the first 500 customers who visit participating stores for World Kindness Day.
'The Marvels' made just $47 million at the box office for its opening weekend.
The largest South American airline altered its travel policy because Taylor Swift was supposed to perform in Argentina's capital on Friday but moved the date to Sunday because of inclement weather.
Google's parent company Alphabet says it has dissolved its stake in Robinhood.
Stocks fell slightly in Monday's opening session after credit rating for the U.S. was downgraded on Friday.
Workers at 24 Ford production facilities in Kentucky have voted against a tentative labor agreement.
Thousands took to the streets in San Francisco to protest the kickoff of the Asia Pacific Economic Cooperations Summit.
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