Facebook says it wants users to have more privacy, and one way to do that is to allow them to control the ads they see.
Erin Egan, the company’s Chief Privacy Officer and VP of U.S. Public Policy, says it’s part of the social media giant’s goal to improve the user experience.
“People choose to come to Facebook. They choose to engage with communities, with issues, with lots of folks that matter to them, and so what we want to do is make that experience meaningful for people,” she told Cheddar in an interview Tuesday. “Ads [are] one piece of it. We want advertising to be useful, we want the experience to be meaningful. That’s what this is all about.”
Facebook has come under fire for the way ads appear on its site -- both because publishers could target users based on race, religion, or other factors and because of the way Russian-backed groups used the platform during the 2016 election.
Earlier this week the CMO of Unilever threatened to pull its ads from both Facebook and Google if the companies didn’t clean up their acts.
For full interview [click here](https://cheddar.com/videos/the-importance-of-facebook-privacy-check-ups).
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Federal regulators are investigating Chevrolet Volt hybrid cars after some drivers reported issues including sudden power loss and failure to restart.
Fed Chair Jerome Powell weighed in on interest rates, some of Tesla's cybertrucks have been delivered, Apple and Paramount have reportedly discussed bundling their streaming services together and Panera Bread has reportedly filed to go public.
Accounting firm PWC is facing a $7 million fine from U.S. regulators.
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Pfizer will stop the development of its twice-daily weight loss pill due to adverse side effects.
Stocks were generally flat after the opening bell on Friday ahead of Federal Reserve Chair Jerome Powell's comments in a speech at Spelman College later. Investors are growing optimistic that the central bank is done raising rates and may start cutting next year.
