Leaders in media and advertising gathered Thursday night at the 64th Annual Ad Council Public Service Award Dinner. Cheddar's Kristen Scholer spoke with David Fischer, Vice President of Business and Marketing Partnerships at Facebook.
Fischer says the explosion in video on social media is impacting the way people consume content on mobile devices. He expects content creators to become more focused on producing content for a mobile-first experience in the future. To date, Facebook has seen its biggest advertising opportunity in its News Feed, but sees an increasing opportunity in the Stories platforms, especially on Instagram.
In response to Snap Founder Evan Spiegel's op-ed in Axios this week, Fischer says Facebook's focus is on its own platforms, and creating the experience that works best for people. Fischer says the future of Facebook is all about creating new ways for people to engage with content on its platform.
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Heather Barnett, editor with Money Crashers, joined Cheddar News to discuss ways to cut down costs when living alone and what apps to use to stay on budget.
Sean Burgess, chief claims officer with Lemonade, joined Cheddar News to provide tips on how to handle finances and expenses with roommates and which apps are best to use when doing so.
