Leaders in media and advertising gathered Thursday night at the 64th Annual Ad Council Public Service Award Dinner. Cheddar's Kristen Scholer spoke with David Fischer, Vice President of Business and Marketing Partnerships at Facebook.
Fischer says the explosion in video on social media is impacting the way people consume content on mobile devices. He expects content creators to become more focused on producing content for a mobile-first experience in the future. To date, Facebook has seen its biggest advertising opportunity in its News Feed, but sees an increasing opportunity in the Stories platforms, especially on Instagram.
In response to Snap Founder Evan Spiegel's op-ed in Axios this week, Fischer says Facebook's focus is on its own platforms, and creating the experience that works best for people. Fischer says the future of Facebook is all about creating new ways for people to engage with content on its platform.
The much-anticipated iPhone 15 is on sale Friday along with the new Apple Watch.
Costco is recalling tens of thousands of mattresses after reports of mold growth.
UK regulators granted preliminary approval for Microsoft to purchase Activision Blizzard.
The WGA said it's resuming discussions with studios.
The United Auto Workers union expanded their strike and will affect General Motors and Stellantis.
A poll showed that a majority of Americans support the recent strikes involving writers, actors and auto workers.
The Federal Trade Commission is suing one of the country's top anesthesia staffing companies for alleged anti-competitive practices.
The Federal Aviation Administration said it's investigating a laser incident when two crews with Jetblue reported seeing them during flights.
Stocks were mixed at the open but Wall Street was heading for a losing week as investors digested the hints that the Federal Reserve could raise rates before the end of the year.
On A Positive Note: 13-Year-Old New Jersey Boy Launches Car Detailing Business
