Facebook Vice President on the "Explosion" of Video on the Platform
Leaders in media and advertising gathered Thursday night at the 64th Annual Ad Council Public Service Award Dinner. Cheddar's Kristen Scholer spoke with David Fischer, Vice President of Business and Marketing Partnerships at Facebook.
Fischer says the explosion in video on social media is impacting the way people consume content on mobile devices. He expects content creators to become more focused on producing content for a mobile-first experience in the future. To date, Facebook has seen its biggest advertising opportunity in its News Feed, but sees an increasing opportunity in the Stories platforms, especially on Instagram.
In response to Snap Founder Evan Spiegel's op-ed in Axios this week, Fischer says Facebook's focus is on its own platforms, and creating the experience that works best for people. Fischer says the future of Facebook is all about creating new ways for people to engage with content on its platform.
Daytime talk television shows such as The Drew Barrymore Show and The Kelly Clarkson Show are resuming production after the writers' strike was resolved recently.
Finding a job and securing an interview is a stressful process. Cheddar News explains how artificial intelligence can help you prepare for that interview.
Workers at Kaiser Permanente walked off the job, representing the largest healthcare strike in history. Michelle Castillo broke down what could happen next and what it could mean for patients.
Wednesday marks World Financial Planning Day. Rebecca Walser, president and founder of Walser Wealth Management, joined Cheddar News to discuss why financial planning is important, how it can be done and why it's best to start early.
