Facebook is teaming up with organizations such as Lyft to make it easier to help people during a crisis. Now these companies can provide critical information, and services directly on the Community Help page. Lyft's Head of Social Impact Mike Masserman and Facebook's Social Good Product Lead Asha Sharma explain how this new integration works. "We've seen the communities come together and use in a lot of different types of crises over the last year," said Sharma. "Now that we have organizations involved there's an opportunity to actually help people in a crisis get the services they need." "In the wake of the hurricanes in Florida and Texas we formalized this program to provide people with free reduced rides to hospitals and shelters," said Masserman. "We think this is a great evolution of that program to make sure that more people and communities during times of crisis know these relief rides are available to them."

Share:
More In Technology
Investing in Your Brand & the Future of Marketing
Janet Balis, EY Marketing Practice Leader, and Charisse Hughes, Chief Brand and Advanced Analytics Officer, Kellogg’s, join Cheddar News at CES in Las Vegas to discuss the importance of investing in your brand in the face of recession fears, the biggest challenges that CMOs are facing today, and where opportunity can be found in the adversity.
Load More