Facebook is launching a messenger app for kids. Bell + Ivy Co-Founder and CEO, Cynthia Johnson, explains how the social media giant is trying to gain more early adopters.
The app, "Messenger Kids," allows children between ages six and 12 to send texts, messages, and videos to a list of parent-approved contacts. Facebook says there will be no advertising on this platform, and only data it will collect from the kids is their names. But still, some parents are concerned.
Johnson says the best way to create customers for life is to get them when they are young. So while launching this app for kids in one way, Facebook is open to evolving it in new ways in the future, says Johnson. Facebook's advantage is the wealth of information it contains in its network, she adds.
Threatened by possible shortages of lithium for electric car batteries, automakers are racing to lock in supplies of the once-obscure “white gold” in a politically and environmentally fraught competition from China to Nevada to Chile.
