Facebook is launching a messenger app for kids. Bell + Ivy Co-Founder and CEO, Cynthia Johnson, explains how the social media giant is trying to gain more early adopters.
The app, "Messenger Kids," allows children between ages six and 12 to send texts, messages, and videos to a list of parent-approved contacts. Facebook says there will be no advertising on this platform, and only data it will collect from the kids is their names. But still, some parents are concerned.
Johnson says the best way to create customers for life is to get them when they are young. So while launching this app for kids in one way, Facebook is open to evolving it in new ways in the future, says Johnson. Facebook's advantage is the wealth of information it contains in its network, she adds.
Long before beleaguered billionaire Elon Musk purchased Twitter in October, he had set his sights on Tesla, the electric automaker where he serves as CEO and from which he derives most of his wealth and fame.
Janet Balis, EY Marketing Practice Leader, and Charisse Hughes, Chief Brand and Advanced Analytics Officer, Kellogg’s, join Cheddar News at CES in Las Vegas to discuss the importance of investing in your brand in the face of recession fears, the biggest challenges that CMOs are facing today, and where opportunity can be found in the adversity.
Cheddar News dove deep into the world of viewing content and looks into the future of the next generation of projectors and aromatic ways to watch your shows.
