*By Conor White*
After losing $136 billion in market cap in less than a week, Facebook is looking for ways to reinvigorate its outlook at a time of slowing ad revenue growth, [continued fallout](https://cheddar.com/videos/facebook-stock-crushed-after-disappointing-earnings) from the Cambridge Analytical data privacy scandal, and the [latest revelation](https://www.nytimes.com/2018/07/31/us/politics/facebook-political-campaign-midterms.html) Tuesday that it's detected attempts to influence this November's midterm elections.
"It's been a long 2018 for Facebook," said Madison Malone Kircher, an associate editor at New York Magazine. "Which brings us to the one thing Facebook is doing right, and that's the Stories platform. It works really well on Instagram, which Facebook owns, and they've really been trying to push to make it work on Facebook."
Instagram Stories has 400 million daily users, double the number of users of rival Snapchat, and Facebook has been trying to lure advertisers to the Stories platform.
Kircher said in an interview Tuesday with Cheddar that neither of the social media companies has figured out how to make user-generated stories on their platforms profitable.
"Snapchat, which is the creator of this style of posting, has also struggled with it," Kircher said. "They rolled out a new platform called 'Commercials' this week, which is similarly trying to figure out how to sell ads against this style of content."
In the end, Kircher said Facebook can push Stories to advertisers all it wants, but it won't be successful until it's popular with users.
"It's a two-fold problem Facebook has," Kircher said. "One, trying to convince advertisers to buy ads in this space, but first they have to figure out how to get us to use it."
For more on this story, [click here](https://cheddar.com/videos/facebook-pushing-stories-feature-to-advertisers).
Tesla shares sunk as markets opened Monday, following CEO Elon Musk's announcement over the weekend that he would abandon his plan to take the company private.
The Apple and Google app stores are facing backlash for collecting so-called "taxes" for connecting consumers to apps. Rob Marvin, associate features editor at PC Mag, weighs in on the industry practice and its impact on tech giants.
Suzanne Loughlin, co-founder of risk management firm Firestorm Solutions, said many threats of violence start on social media, and the company works to monitor social feeds to prevent the next tragedy.
Many worry about the future of the car company if its outspoken and sometimes controversial CEO is not at the helm. Aaron Cole, managing editor of Motor Authority, says there's plenty of demand for electric vehicles no matter what, and if Musk stays with the company, Tesla still has a tough road ahead of it.
Lindsay Holden, CEO and Founder of Long Game, a savings account geared towards millennials, is looking to reward savers with cryptocurrency. She says the app allows consumers to participate in the crypto markets at no risk.
*Produced by Charles Goetz. Edited by Jake Bennett*
We're in Columbus, Ohio for the Call of Duty World League Championships. Check out our recap of the events, culminating with a win by Evil Geniuses!
The newest 'Aibo' robot is designed to play with real dogs. Mike Fasulo, president and COO of Sony Electronics, tells Cheddar what else it has up its sleeve for the electronic pet, which rolls out in the U.S. this September for purebred price of nearly $3,000.
The proliferation of electric scooters from Lime and Bird are polarizing residents and bedeviling officials in the California beach community. Alyssa Julya Smith takes to the boardwalk to hear them out.
Brick-and-mortar stores need to adopt 'experiential' concepts using technology if they want to appeal to the next generation of shoppers, said Rima Reddy of start-up accelerator XRC Labs.
Facebook was forced to remove its data security app, Onavo, from the App Store after Apple updated its data collection guidelines. Meanwhile, the social media giant also voluntarily removed the quiz app, myPersonality, from its platform after the app improperly collected data on more than 4 million users. And we're joined by Mike Francesa, New York sports radio legend, to hear about the launch of his new app, 'Mike's On.'
