*By Conor White*
After losing $136 billion in market cap in less than a week, Facebook is looking for ways to reinvigorate its outlook at a time of slowing ad revenue growth, [continued fallout](https://cheddar.com/videos/facebook-stock-crushed-after-disappointing-earnings) from the Cambridge Analytical data privacy scandal, and the [latest revelation](https://www.nytimes.com/2018/07/31/us/politics/facebook-political-campaign-midterms.html) Tuesday that it's detected attempts to influence this November's midterm elections.
"It's been a long 2018 for Facebook," said Madison Malone Kircher, an associate editor at New York Magazine. "Which brings us to the one thing Facebook is doing right, and that's the Stories platform. It works really well on Instagram, which Facebook owns, and they've really been trying to push to make it work on Facebook."
Instagram Stories has 400 million daily users, double the number of users of rival Snapchat, and Facebook has been trying to lure advertisers to the Stories platform.
Kircher said in an interview Tuesday with Cheddar that neither of the social media companies has figured out how to make user-generated stories on their platforms profitable.
"Snapchat, which is the creator of this style of posting, has also struggled with it," Kircher said. "They rolled out a new platform called 'Commercials' this week, which is similarly trying to figure out how to sell ads against this style of content."
In the end, Kircher said Facebook can push Stories to advertisers all it wants, but it won't be successful until it's popular with users.
"It's a two-fold problem Facebook has," Kircher said. "One, trying to convince advertisers to buy ads in this space, but first they have to figure out how to get us to use it."
For more on this story, [click here](https://cheddar.com/videos/facebook-pushing-stories-feature-to-advertisers).
Google is using its mountains of data to show veterans job openings that are specific to their fields of expertise. Nick Zakrasek, co-founder of Google for Jobs, said it's the first time job mapping at this scale has been done.
Kathy Ireland, Chief Brand Strategist of Level Brands, spoke with Cheddar about her company's dive into the CBD market. Shares of cannabis companies have been soaring as momentum grows for wide marijuana legalization.
Aisha Glover, CEO of Newark Community Economic Development Corporation, is hopeful that Newark could land the new Amazon headquarters, dubbed HQ2. The audiobook app Audible, which is owned by Amazon, is already based out of Newark, and Glover believes that could be a big pull. A decision is expected later this year.
AIEQ is the first ETF to apply artificial intelligence throughout the investment process, using social media and news trends in addition to taking information from the stock market. Art Amador of EquBot explains how A.I. can help investors make better decisions.
Morgan Creek Digital has partnered with Bitwise Asset Management to create a fund designed to give institutional investors access to crypto, or “digital,” asset classes. The fund includes the top 10 largest digital assets weighted by market capitalization, excluding those with 30 percent or more of their supply sitting in centrally controlled foundations (or pre-mined assets).
Daniel Iger, founder and CEO of Waave, has developed the first taxi-cab app that allows for upfront pricing. Waave hopes it can boost public transit and support the existing taxi drivers in New York City.
Ross Gerber, CEO of Gerber Kawasaki Wealth and Investment Management, said he remains extremely bullish on Tesla, despite Elon Musk's recent behavior.
A day after a gunman killed two people and himself following a Florida e-sports tournament that was being broadcast live on Twitch, Axios's Sara Fischer says companies must address the violence on their platforms.
Elon Musk committed securities fraud and will be ousted as chief of Tesla, said Gabe Hoffman of Accipiter Capital Management, whose hedge fund counts Tesla as its biggest short position.
Arturs Ivanovs, founder of bond blockchain platform FIC Network, told Cheddar the World Bank's new bond issuance, built on Ethereum, is a sign that blockchain technology has become receptive to government institutions.
