*By Conor White*
After losing $136 billion in market cap in less than a week, Facebook is looking for ways to reinvigorate its outlook at a time of slowing ad revenue growth, [continued fallout](https://cheddar.com/videos/facebook-stock-crushed-after-disappointing-earnings) from the Cambridge Analytical data privacy scandal, and the [latest revelation](https://www.nytimes.com/2018/07/31/us/politics/facebook-political-campaign-midterms.html) Tuesday that it's detected attempts to influence this November's midterm elections.
"It's been a long 2018 for Facebook," said Madison Malone Kircher, an associate editor at New York Magazine. "Which brings us to the one thing Facebook is doing right, and that's the Stories platform. It works really well on Instagram, which Facebook owns, and they've really been trying to push to make it work on Facebook."
Instagram Stories has 400 million daily users, double the number of users of rival Snapchat, and Facebook has been trying to lure advertisers to the Stories platform.
Kircher said in an interview Tuesday with Cheddar that neither of the social media companies has figured out how to make user-generated stories on their platforms profitable.
"Snapchat, which is the creator of this style of posting, has also struggled with it," Kircher said. "They rolled out a new platform called 'Commercials' this week, which is similarly trying to figure out how to sell ads against this style of content."
In the end, Kircher said Facebook can push Stories to advertisers all it wants, but it won't be successful until it's popular with users.
"It's a two-fold problem Facebook has," Kircher said. "One, trying to convince advertisers to buy ads in this space, but first they have to figure out how to get us to use it."
For more on this story, [click here](https://cheddar.com/videos/facebook-pushing-stories-feature-to-advertisers).
Guimar Vaca Sittic and Borja Moreno De Los Rios, co-founders and co-CEOs of blue-collar job platform Merlin, said they were frustrated that most job platforms seemed tailored to skilled labor positions. With Merlin, hourly workers can now search for positions in their fields.
Friday's strong employment report, showing an addition of 201,000 jobs in August and a 2.9 percent rise in wages, is a "tribute to Republican leadership," Rep. Cathy McMorris Rodgers (R-WA), the highest-ranking Republican woman in the House, said in an interview on Cheddar.
Social live-streaming is today where social media was in the mid-2000s. At least that's what 21st Century Fox is betting. The CEO of Caffeine, which just took a $100 million investment from the media giant, is looking toward the future of the industry.
A week after failing to make the cut for San Francisco's scooter permits, Spin is undeterred. The Bay Area start-up is "used to competition in this space," said head of public policy Brian Kyuhoon No.
At the Crypto Finance Conference, Cheddar's Tanaya Macheel speaks with Ripple co-founder Chris Larsen about the state of Ripple, and how he thinks XRP can rebound from its summer slump.
Jennifer Smith of the Wall Street Journal reports on a theory that autonomous trucks could come to market before passenger cars and obliterate an industry in the process.
Champion, the apparel company that has regained life as a cool-kid staple, is partnering with eSports teams. Champion's president of sports apparel John Fryer called gaming a "global phenomenon."
Bobby Lee of digital asset firm BTCC told Cheddar that assets like Bitcoin and Ethereum are more comparable to securities than crypto tokens, and it's where he said he remains bullish.
Lance Ulanoff, tech and social media expert, and Ian Sherr, executive editor of CNET News, agreed that Google's decision to not send a top executive to testify to Congress alongside Sheryl Sandberg and Jack Dorsey is going to cause significant damage among lawmakers for the company.
The activist, diversity consultant, and author is unsure if tech executives like Sheryl Sandberg and Jack Dorsey are equipped to fix platforms that they in part helped create and which, at least in the case of Twitter, might be fundamentally broken.
