*By Conor White*
After losing $136 billion in market cap in less than a week, Facebook is looking for ways to reinvigorate its outlook at a time of slowing ad revenue growth, [continued fallout](https://cheddar.com/videos/facebook-stock-crushed-after-disappointing-earnings) from the Cambridge Analytical data privacy scandal, and the [latest revelation](https://www.nytimes.com/2018/07/31/us/politics/facebook-political-campaign-midterms.html) Tuesday that it's detected attempts to influence this November's midterm elections.
"It's been a long 2018 for Facebook," said Madison Malone Kircher, an associate editor at New York Magazine. "Which brings us to the one thing Facebook is doing right, and that's the Stories platform. It works really well on Instagram, which Facebook owns, and they've really been trying to push to make it work on Facebook."
Instagram Stories has 400 million daily users, double the number of users of rival Snapchat, and Facebook has been trying to lure advertisers to the Stories platform.
Kircher said in an interview Tuesday with Cheddar that neither of the social media companies has figured out how to make user-generated stories on their platforms profitable.
"Snapchat, which is the creator of this style of posting, has also struggled with it," Kircher said. "They rolled out a new platform called 'Commercials' this week, which is similarly trying to figure out how to sell ads against this style of content."
In the end, Kircher said Facebook can push Stories to advertisers all it wants, but it won't be successful until it's popular with users.
"It's a two-fold problem Facebook has," Kircher said. "One, trying to convince advertisers to buy ads in this space, but first they have to figure out how to get us to use it."
For more on this story, [click here](https://cheddar.com/videos/facebook-pushing-stories-feature-to-advertisers).
StreetCred, launching in New York, crowdsources location data and incentivizes users to submit information with Bitcoin. The location data that Google, Apple, and others own is prohibitively expensive for entrepreneurs to buy, said StreetCred CEO Randy Meech, who hopes his company can change that.
The GM brand is concerned with the long-term effects of tariffs, said president Steve Carlisle. As Caddy launches a new crossover, the XT4, the Chinese market will play a pivotal role in whether the iconic American nameplate can take market share from BMW and Lexus.
These are the headlines you Need 2 Know.
Imran Khan, one of the highest paid executives at Snap, is leaving, reportedly to start a tech investment firm. Khan was deeply involved in bringing the company public last year.
The co-founder of the Chinese e-commerce giant on Monday laid out plans for after his retirement, saying current CEO Daniel Zhang would take over as Executive Chairman. Ma meanwhile will focus on education charities once he steps down.
MasterClass just raised $80 million in funding, which CEO David Rogier said he will use to get more high-profile instructors into its stable. The company already counts offerings from instructors like Judd Apatow, Gordon Ramsey, Steph Curry, among others.
Jed McCaleb, the co-founder of the Stellar Development Foundation, told Cheddar how blockchain technology can revolutionize how digital payments are tracked and secured.
Tesla's worries are no longer limited to the erratic behavior of Elon Musk. Stanphyl Capital's Mark Spiegel, a vocal short seller of the stock, said that Tesla is about to be overcome with competition from Mercedes, Jaguar, and Audi.
Christopher Mims, technology columnist for the Wall Street Journal, said that Apple is staking a "third act" on its wearables and accessories business, which includes the Apple Watch and AirPods.
Tesla shares dropped Friday after a slew of bad headlines. Elon Musk smoked a joint and drank whiskey in an interview with Joe Rogan, Tesla's chief accounting officer Dave Morton resigned after just a month on the job, and Tesla HR boss Gaby Toledano decided to not return to the company after taking a leave of absence last month. Plus, we're joined by Daymond John, entrepreneur and 'Shark Tank' star, to hear about his keys to building a successful career.
