*By Conor White*
After losing $136 billion in market cap in less than a week, Facebook is looking for ways to reinvigorate its outlook at a time of slowing ad revenue growth, [continued fallout](https://cheddar.com/videos/facebook-stock-crushed-after-disappointing-earnings) from the Cambridge Analytical data privacy scandal, and the [latest revelation](https://www.nytimes.com/2018/07/31/us/politics/facebook-political-campaign-midterms.html) Tuesday that it's detected attempts to influence this November's midterm elections.
"It's been a long 2018 for Facebook," said Madison Malone Kircher, an associate editor at New York Magazine. "Which brings us to the one thing Facebook is doing right, and that's the Stories platform. It works really well on Instagram, which Facebook owns, and they've really been trying to push to make it work on Facebook."
Instagram Stories has 400 million daily users, double the number of users of rival Snapchat, and Facebook has been trying to lure advertisers to the Stories platform.
Kircher said in an interview Tuesday with Cheddar that neither of the social media companies has figured out how to make user-generated stories on their platforms profitable.
"Snapchat, which is the creator of this style of posting, has also struggled with it," Kircher said. "They rolled out a new platform called 'Commercials' this week, which is similarly trying to figure out how to sell ads against this style of content."
In the end, Kircher said Facebook can push Stories to advertisers all it wants, but it won't be successful until it's popular with users.
"It's a two-fold problem Facebook has," Kircher said. "One, trying to convince advertisers to buy ads in this space, but first they have to figure out how to get us to use it."
For more on this story, [click here](https://cheddar.com/videos/facebook-pushing-stories-feature-to-advertisers).
Facebook's latest scandal has raised serious questions about founder and CEO Mark Zuckerberg's oversight of the troubled media giant.
Following an impressive quarterly earnings report, Sonos VP of corporate finance Mike Groeninger told Cheddar about the company's ambitions to move outside the home and become the "world's leading sound experience company."
In a conference call with reporters on Thursday that lasted more than 80 minutes, Mark Zuckerberg declared that an extensive New York Times report about his company's insufficient and self-preserving response to Russian meddling on the platform was "simply untrue."
The New York Times published a bombshell report Wednesday evening detailing how Facebook has navigated public scandals and attacked its critics over the past few years. The stock moved lower Thursday on the news.
With an increasing number of mobility options, putting an end to distracted driving is more urgent than ever. Ryan Luckey, assistant vice president of brand marketing at AT&T, told Cheddar about AT&T's partnership with e-scooter company Bird to keep distracted drivers ー and scooter riders ー off the roads.
The FDA is moving forward with its proposal to restrict sales of most flavored e-cigarettes including popular brand Juul.
Uber released financial statements on Wednesday showing slowed growth and greater losses while the company continues to invest in food delivery, freight, and electric bikes.
Ford and Walmart envision a world in which products are delivered straight to customers' doors ー no driver required. The two titans of industry are teaming up along with Postmates to explore delivery via self-driving cars in Miami-Dade County, Fla.
The former president of Pinterest has a new mission to curb tech addiction. Tim Kendall left his perch as the top business chief of the $12 billion company one year ago and is now the CEO of Moment, a mobile app that aims to teach people how to reduce their phone use.
Sen. Mark Warner (D-Va.) spoke with Cheddar's J.D. Durkin about Amazon's move to Crystal City and what it means for the people of Virginia. "This is both going to be an economic driver and, frankly, put this region more on the map as a tech headquarters," Warner told Cheddar.
