*By Conor White*
After losing $136 billion in market cap in less than a week, Facebook is looking for ways to reinvigorate its outlook at a time of slowing ad revenue growth, [continued fallout](https://cheddar.com/videos/facebook-stock-crushed-after-disappointing-earnings) from the Cambridge Analytical data privacy scandal, and the [latest revelation](https://www.nytimes.com/2018/07/31/us/politics/facebook-political-campaign-midterms.html) Tuesday that it's detected attempts to influence this November's midterm elections.
"It's been a long 2018 for Facebook," said Madison Malone Kircher, an associate editor at New York Magazine. "Which brings us to the one thing Facebook is doing right, and that's the Stories platform. It works really well on Instagram, which Facebook owns, and they've really been trying to push to make it work on Facebook."
Instagram Stories has 400 million daily users, double the number of users of rival Snapchat, and Facebook has been trying to lure advertisers to the Stories platform.
Kircher said in an interview Tuesday with Cheddar that neither of the social media companies has figured out how to make user-generated stories on their platforms profitable.
"Snapchat, which is the creator of this style of posting, has also struggled with it," Kircher said. "They rolled out a new platform called 'Commercials' this week, which is similarly trying to figure out how to sell ads against this style of content."
In the end, Kircher said Facebook can push Stories to advertisers all it wants, but it won't be successful until it's popular with users.
"It's a two-fold problem Facebook has," Kircher said. "One, trying to convince advertisers to buy ads in this space, but first they have to figure out how to get us to use it."
For more on this story, [click here](https://cheddar.com/videos/facebook-pushing-stories-feature-to-advertisers).
Volvo's headlights are fixed firmly on the future ー so firmly that it decided to bring a concept, not a car to the 2018 Los Angeles Auto Show. Volvo's Chief Digital Officer Atif Rafiq told Cheddar's Tamara Warren that it took the "extreme step of not having a car at a car show" to make a statement about Volvo's future in mobility ー even as the automaker regains its balance after abruptly canceling its public debut.
Crypto exchanges have improved their anti-money laundering compliance (AML), but the the Treasury Department's next priority is to remind them about the looming threat of terrorist financing.
At this year's Los Angeles Auto Show, I came face to face with a future promised by sci-fi novels and films. The BMW Vision iNEXT concept car drew me in and refused to let me go. The electric SUV, which promises to have level 3 autonomy when production begins in 2021, looks like nothing else on the road ー yet somehow seems familiar.
Facebook recently set up a small booth at the University of British Columbia in Canada with free t-shirts, dogs to pet, and the opportunity to win a $1,000 cash prize. All students had to do was download a new app called Bonfire.
Even as Mercedes-Benz unveils its latest models to the public at the L.A. Auto Show on Friday, designers at the company will be thinking much further ahead ー to the future of the auto industry.
At this year's Los Angeles Auto Show, one of the first booths visitors will see when they enter belongs to Tesla, which is set up right near the entrance to the South Hall of the L.A. Convention Center. But as Cheddar took in the show during Wednesday's media preview, Tesla's presence was felt far beyond its booth.
Mashahiro Moro, president and CEO of Mazda North American Ops, spoke with Cheddar at the L.A. Auto Show about the redesigned Mazda 3 sedan, and the company's continued commitment to small, fuel-efficient passenger cars.
Derrick Hatami, the executive vice president of sales and marketing at Volkswagen, told Cheddar's Tamara Warren at the L.A. Auto Show about the retiring of the iconic VW Beetle, and the automaker's new focus on electric cars and a concept van that calls back to another VW icon -- the bus.
The future of the sedan is parked on shaky ground in the U.S.
But according to the president of the Lincoln Motor Company, the car model is still major in China. “But we’re in a little bit of different situation because in China — sedans are still 50 percent of the market.” Joy Falotico told Cheddar Wednesday morning at the Los Angeles Auto show.
Logitech may eye a Turtle Beach acquisition as it turns away from a Plantronics deal. "Logitech has a great history as far as making very smart M&A transactions," said Tom Forte, a senior research analyst at D.A. Davidson. "I do see a potential longer term for Turtle Beach to be acquired. Logitech is one potential suitor ー Microsoft's ($MSFT) another," he added.
