*By Conor White*
After losing $136 billion in market cap in less than a week, Facebook is looking for ways to reinvigorate its outlook at a time of slowing ad revenue growth, [continued fallout](https://cheddar.com/videos/facebook-stock-crushed-after-disappointing-earnings) from the Cambridge Analytical data privacy scandal, and the [latest revelation](https://www.nytimes.com/2018/07/31/us/politics/facebook-political-campaign-midterms.html) Tuesday that it's detected attempts to influence this November's midterm elections.
"It's been a long 2018 for Facebook," said Madison Malone Kircher, an associate editor at New York Magazine. "Which brings us to the one thing Facebook is doing right, and that's the Stories platform. It works really well on Instagram, which Facebook owns, and they've really been trying to push to make it work on Facebook."
Instagram Stories has 400 million daily users, double the number of users of rival Snapchat, and Facebook has been trying to lure advertisers to the Stories platform.
Kircher said in an interview Tuesday with Cheddar that neither of the social media companies has figured out how to make user-generated stories on their platforms profitable.
"Snapchat, which is the creator of this style of posting, has also struggled with it," Kircher said. "They rolled out a new platform called 'Commercials' this week, which is similarly trying to figure out how to sell ads against this style of content."
In the end, Kircher said Facebook can push Stories to advertisers all it wants, but it won't be successful until it's popular with users.
"It's a two-fold problem Facebook has," Kircher said. "One, trying to convince advertisers to buy ads in this space, but first they have to figure out how to get us to use it."
For more on this story, [click here](https://cheddar.com/videos/facebook-pushing-stories-feature-to-advertisers).
The holiday season is here again ー and as consumers buy and spend, more personal information is being exposed online. The number and severity of cyberattacks are on the rise, and both consumers and businesses need protection. Shane Wall, chief technology officer at HP and global head of HP Labs sat down with Cheddar on Monday to discuss the state of cybersecurity heading into the new year.
As Cheddar reflects on 2018, we are profiling the most innovative, flamboyant, and often-controversial entrepreneurs and corporate leaders who delivered the year's most memorable moments in business. Cheddar's Class Clown Award Goes to Elon Musk.
A.I. robot Sophia is getting a software upgrade, one that will inch her ー and perhaps A.I. ー even closer to humanity. According to her creator, not only will Sophia earn her citizenship, she will reach a level of advancement equal to human beings in roughly five to 10 years.
After a year of reckoning for big technology, Microsoft President Brad Smith is urging his peers to learn from their mistakes and improve their privacy protections ー and for governments to impose regulations that make sure they follow through. "Change is not easy; it's, in fact, painful. But it can be done. And when it is done, everybody is better in my view," he said.
Cigarette giant Altria said it would spend $1.8 billion for a 45 percent stake in Cronos, the Canadian cannabis producer, signaling a massive bet that the legalization of marijuana will spread as cigarette smoking declines. The announcement follows reports that Altria is also talking to Juul about a stake in the wildly-popular vape brand, which would be another hedge against Altria's core tobacco business, which includes brands like Marlboro and Skoal.
PayPal employees are giving its peers a course in crypto token economics. The company has launched an internal blockchain-based incentive platform for employees, Cheddar has learned. The initiative was built over a period of six months by about 25 people in PayPal's San Jose-based innovation lab and launched in mid-November, according to Michael Todasco, the director of innovation.
New York is now the first city in the country to set a minimum pay rate for drivers working for ride-hailing apps like Uber and Lyft, following a vote on Tuesday by the NYC Taxi and Limousine Commission. Under the new policy, those drivers will make $17.22 per hour. But Aziz Bah, steward of the Independent Drivers Guild, told Cheddar Wednesday it's only the beginning.
Lyft filed for its initial public offering in a confidential registration statement with the Securities and Exchange Commission, it announced in a press release Thursday morning.
The markets rebounded from session lows after news broke the Federal Reserve is considering a new approach to interest rates that could translate to fewer rate hikes in the coming year. The Wall Street Journal reported on Thursday the Fed is considering a "wait-and-see" mentality for monetary policy, after the anticipated December hike that is by and large already priced into the markets.
StoreMe wants to solve travelers' "schlepping problem." The on-demand app allows travelers to search a location, input the number of bags they have, and make a reservation. That way, as travelers are passing through cities, they can enjoy the sights sans luggage. "This service is convenient, on-demand, and it's totally affordable," Peter Korbel told Cheddar Wednesday.
