*By Conor White*
After losing $136 billion in market cap in less than a week, Facebook is looking for ways to reinvigorate its outlook at a time of slowing ad revenue growth, [continued fallout](https://cheddar.com/videos/facebook-stock-crushed-after-disappointing-earnings) from the Cambridge Analytical data privacy scandal, and the [latest revelation](https://www.nytimes.com/2018/07/31/us/politics/facebook-political-campaign-midterms.html) Tuesday that it's detected attempts to influence this November's midterm elections.
"It's been a long 2018 for Facebook," said Madison Malone Kircher, an associate editor at New York Magazine. "Which brings us to the one thing Facebook is doing right, and that's the Stories platform. It works really well on Instagram, which Facebook owns, and they've really been trying to push to make it work on Facebook."
Instagram Stories has 400 million daily users, double the number of users of rival Snapchat, and Facebook has been trying to lure advertisers to the Stories platform.
Kircher said in an interview Tuesday with Cheddar that neither of the social media companies has figured out how to make user-generated stories on their platforms profitable.
"Snapchat, which is the creator of this style of posting, has also struggled with it," Kircher said. "They rolled out a new platform called 'Commercials' this week, which is similarly trying to figure out how to sell ads against this style of content."
In the end, Kircher said Facebook can push Stories to advertisers all it wants, but it won't be successful until it's popular with users.
"It's a two-fold problem Facebook has," Kircher said. "One, trying to convince advertisers to buy ads in this space, but first they have to figure out how to get us to use it."
For more on this story, [click here](https://cheddar.com/videos/facebook-pushing-stories-feature-to-advertisers).
Tim Cook is an excellent steward of Apple, but he's no Steve Jobs ー and what Apple really needs right now, is innovation, said Andy Cunningham, who worked with Jobs to launch the Macintosh.
Major indices followed Apple lower after the iPhone maker's unexpected announcement it would cut revenue guidance sparked fears that the days of Apple's hyper growth are over. The Dow closed down 2.8 percent or 660 points on Thursday, while the S&P finished trading down about 2.5 percent and the Nasdaq closed lower by more than 3 percent.
Netflix may benefit in the short-term from its decision to pull an episode of a comedy show that criticized Saudi Arabia's royal family, but in the long-term, the move could hurt the public's trust in the brand, Jack Crowe of the National Review told Cheddar Wednesday.
In a new era of transportation, safety testing is critical for cars that are now more dependent on tech than on steel and rubber. The American Center for Mobility is a 500-acre testing facility located in Ypsilanti, Mich., just over 30 miles from Detroit. On the center's highway speed loop, vehicles are tested for safety on a range of roadway and weather conditions. "It's gotta work all the time, every time," the center's interim CEO, Kirk Steudle, told Cheddar's J.D. Durkin.
As the electric vehicle movement takes off, SparkCharge is gearing up to save drivers from "range anxiety" with deliverable charging in 2019. "There's this huge gap in the market in terms of alleviating that pain over where, when, how you charge your electric vehicle," SparkCharge CEO Joshua Aviv told Cheddar Wednesday.
Tesla's latest production miss proves it is no longer a "hyper-growth story," Tesla short Mark Spiegel told Cheddar. Tesla shares tumbled close to 7 percent on Wednesday after the company missed expectations on car deliveries and broadly discounted its vehicles to offset subsidy cuts.
Facebook CEO Mark Zuckerberg's "out of touch" year-end post foreshadows a challenging 2019 for the social media giant, said Mark Douglas, CEO of digital display advertising platform SteelHouse.
2018 has been transformative for retail: Sears filed for Chapter 11 bankruptcy, Toys “R” Us shuttered its doors, and Amazon entered the U.S. into an extravagant pageant to find a base for its second HQ. As the landscape of shopping changes yet again, 2019 promises another existential moment in retail. We’re forecasting the biggest trends and predicting which fads will get the boot from consumers.
Institutional investors changed the cryptocurrency market in 2018, veering away from their blockchain-not-bitcoin attitudes and trying out strategies for entering the new crypto asset class. Cheddar is gazing into our crystal ball to predict what's ahead for crypto in 2019.
As 2018 comes to an end, Cheddar is picking the year's top winners and biggest triumphs for Cheddar's Hall of Fame.
