*By Conor White*
After losing $136 billion in market cap in less than a week, Facebook is looking for ways to reinvigorate its outlook at a time of slowing ad revenue growth, [continued fallout](https://cheddar.com/videos/facebook-stock-crushed-after-disappointing-earnings) from the Cambridge Analytical data privacy scandal, and the [latest revelation](https://www.nytimes.com/2018/07/31/us/politics/facebook-political-campaign-midterms.html) Tuesday that it's detected attempts to influence this November's midterm elections.
"It's been a long 2018 for Facebook," said Madison Malone Kircher, an associate editor at New York Magazine. "Which brings us to the one thing Facebook is doing right, and that's the Stories platform. It works really well on Instagram, which Facebook owns, and they've really been trying to push to make it work on Facebook."
Instagram Stories has 400 million daily users, double the number of users of rival Snapchat, and Facebook has been trying to lure advertisers to the Stories platform.
Kircher said in an interview Tuesday with Cheddar that neither of the social media companies has figured out how to make user-generated stories on their platforms profitable.
"Snapchat, which is the creator of this style of posting, has also struggled with it," Kircher said. "They rolled out a new platform called 'Commercials' this week, which is similarly trying to figure out how to sell ads against this style of content."
In the end, Kircher said Facebook can push Stories to advertisers all it wants, but it won't be successful until it's popular with users.
"It's a two-fold problem Facebook has," Kircher said. "One, trying to convince advertisers to buy ads in this space, but first they have to figure out how to get us to use it."
For more on this story, [click here](https://cheddar.com/videos/facebook-pushing-stories-feature-to-advertisers).
These are the headlines you Need 2 Know for Tuesday, Jan. 8, 2018.
Investor sentiment is easy to track on the public markets, but private trends are more opaque ー and tech investors are increasingly prioritizing profitability over valuation. That's good news for companies looking to go public, like Airbnb and Lyft, but Uber might want to consider an alternative path to liquidity, J. Michael Ostendorff, director for Lagniappe Labs, told Cheddar on Monday.
Vocera wants to get patients in and out of the hospital as quickly and efficiently as possible ー and it's using Star Trek-inspired, connected badges to achieve that ambition. "We believe that by delivering the right information to the right caregiver at the right point in time, we can really eliminate some of those frustrations and delays and interruptions ー and allow \[patients\] to have a more seamless path through the hospital," Vocera CEO Brent Lang told Cheddar Monday.
The world's biggest tech event, CES, is upon us. In past years, the Las Vegas-based trade show has presented such memorable innovations as the first-ever home VCR and the (short-lived) Nintendo PlayStation ー but this year will be all about 5G. "Just like the transition from 3G to 4G, this transition from 4G to 5G is inevitable ー it is happening," George Slefo, Ad Age technology reporter told Cheddar Monday.
The head of security for Huawei, the embattled Chinese tech giant that has been accused of working as a front for Chinese intelligence services, told Cheddar's Hope King on Monday that "no government has ever asked us to spy" and that those accusations were part of a "drumbeat of anti-Huawei criticism."
It's become par for the course for Epic Games to release game-changing items in Fortnite just before tournaments. Ghost Gaming's Kayuun shares his worries for what that means for competitive Fortnite.
People with "get a job" on their list of New Year's resolutions should look to the tech industry, according to a trends report from PayScale. "Tech is the winner when it comes to where you really want to go for good career opportunities, high job satisfaction, and good wage growth," Katie Bardaro, PayScale's Chief Economist and VP of Data Analytics, told Cheddar Friday.
New York is getting into a crypto state of mind with plans to create the nation's first Crypto Task Force. "New York State is the financial capital of the world, and we must have the proper regulations and proper balance to be able to figure out how to regulate in this space," N.Y. Assemblyman Clyde Vanel told Cheddar.
Roku's new content partnership with Showtime, Starz, and other premium channels is "just the beginning" of a greater expansion into paid content, the company's VP of programming and engagement told Cheddar Thursday.
PepsiCo is spearheading an autonomous food delivery service on the campus of the University of the Pacific in Stockton, Calif., where students can now order snacks via an app that are then delivered to them via a small robotic vehicle. The "snackbot" is a "first-of-its-kind" experiment in self-driving and robotics technology, Scott Finlow, vice president of innovation and insights at PepsiCo, told Cheddar.
