*By Conor White*
After losing $136 billion in market cap in less than a week, Facebook is looking for ways to reinvigorate its outlook at a time of slowing ad revenue growth, [continued fallout](https://cheddar.com/videos/facebook-stock-crushed-after-disappointing-earnings) from the Cambridge Analytical data privacy scandal, and the [latest revelation](https://www.nytimes.com/2018/07/31/us/politics/facebook-political-campaign-midterms.html) Tuesday that it's detected attempts to influence this November's midterm elections.
"It's been a long 2018 for Facebook," said Madison Malone Kircher, an associate editor at New York Magazine. "Which brings us to the one thing Facebook is doing right, and that's the Stories platform. It works really well on Instagram, which Facebook owns, and they've really been trying to push to make it work on Facebook."
Instagram Stories has 400 million daily users, double the number of users of rival Snapchat, and Facebook has been trying to lure advertisers to the Stories platform.
Kircher said in an interview Tuesday with Cheddar that neither of the social media companies has figured out how to make user-generated stories on their platforms profitable.
"Snapchat, which is the creator of this style of posting, has also struggled with it," Kircher said. "They rolled out a new platform called 'Commercials' this week, which is similarly trying to figure out how to sell ads against this style of content."
In the end, Kircher said Facebook can push Stories to advertisers all it wants, but it won't be successful until it's popular with users.
"It's a two-fold problem Facebook has," Kircher said. "One, trying to convince advertisers to buy ads in this space, but first they have to figure out how to get us to use it."
For more on this story, [click here](https://cheddar.com/videos/facebook-pushing-stories-feature-to-advertisers).
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
Cheddar's Hope King looks back at her first trip to the Consumer Electronics Show in Las Vegas.
Self-driving innovators need to earn the trust of drivers ー and that starts with transparency, said Jack Weast, chief systems architect for Autonomous Driving Solutions at Intel. "We feel the industry has a responsibility to be more open and transparent about how the technology works, especially when it comes to decision- making, which is really at the heart of what it means to drive safely," Weast told Cheddar's Tamara Warren from the floor of the CES convention in Las Vegas.
Even creative industries like advertising aren't exempt from advances in technology and automation. "Brand tech" firm You And Mr Jones took a majority stake in Inside Ideas Group, a company that helps brands form their own internal marketing groups.
The future is all-electric ー at least for General Motors, the carmaker's Chairwoman and CEO Mary Barra said on Cheddar Friday. "At General Motors, we believe in an all-electric future," Barra told Betty Liu, executive vice chairman for the New York Stock Exchange, through a special partnership between Cheddar and NYSE. "We believe that's the path forward, and that's why we are dedicating resources to build on the Chevrolet Volt first and second generations, now the Chevrolet Bolt EV."
Is it time for the federal government to hire its own chief information officer? Rep. Will Hurd (R-Tex.) thinks so. He told Cheddar Friday that the recent spate of major data breaches warrant a federal czar to help protect consumers and potentially even levy penalties on companies that don't do enough to safeguard users' information.
These are the headlines you Need 2 Know for Friday, Jan. 11, 2019.
Cryptocurrencies and digital assets are ideally left to the jurisdiction of the U.S. Commodity Futures Trading Commission, rather than the Securities and Exchange Commission, according to Congressman Darren Soto (D-Fla.). "Securities laws can be very intense and hurt the market unless it’s truly a security,” Soto told Cheddar Thursday.
Bitcoin's rebound over the $4,000 mark was short-lived, tumbling on Thursday below the $4,000 price level for the first time since Jan. 6. "I think it is a good chance we are going to retest 3,000 as a low and there is a good chance it will probably break through that ー if it hits that low," said Civic CEO Vinny Lingham in an interview with Cheddar. "The market is definitely trying to find a bottom, and I don't think we've found one yet."
Cristiano Amon, president of Qualcomm, spoke to Cheddar's Hope King from CES, where Qualcomm is unveiling several new products and initiatives, including A.I.-based infotainment centers for vehicles. But the big story of the year, Amon said, will be the spread of 5G technology, which he expects to be in most major cities and on most new Android devices by the second half of this year.
