*By Conor White*
After losing $136 billion in market cap in less than a week, Facebook is looking for ways to reinvigorate its outlook at a time of slowing ad revenue growth, [continued fallout](https://cheddar.com/videos/facebook-stock-crushed-after-disappointing-earnings) from the Cambridge Analytical data privacy scandal, and the [latest revelation](https://www.nytimes.com/2018/07/31/us/politics/facebook-political-campaign-midterms.html) Tuesday that it's detected attempts to influence this November's midterm elections.
"It's been a long 2018 for Facebook," said Madison Malone Kircher, an associate editor at New York Magazine. "Which brings us to the one thing Facebook is doing right, and that's the Stories platform. It works really well on Instagram, which Facebook owns, and they've really been trying to push to make it work on Facebook."
Instagram Stories has 400 million daily users, double the number of users of rival Snapchat, and Facebook has been trying to lure advertisers to the Stories platform.
Kircher said in an interview Tuesday with Cheddar that neither of the social media companies has figured out how to make user-generated stories on their platforms profitable.
"Snapchat, which is the creator of this style of posting, has also struggled with it," Kircher said. "They rolled out a new platform called 'Commercials' this week, which is similarly trying to figure out how to sell ads against this style of content."
In the end, Kircher said Facebook can push Stories to advertisers all it wants, but it won't be successful until it's popular with users.
"It's a two-fold problem Facebook has," Kircher said. "One, trying to convince advertisers to buy ads in this space, but first they have to figure out how to get us to use it."
For more on this story, [click here](https://cheddar.com/videos/facebook-pushing-stories-feature-to-advertisers).
The National Retail Federation trade show, held this week in New York City, has long been a place for industry players ー merchants, retailers, payment providers, marketing execs ー to gather and preview the latest innovations in commerce. And while Amazon, the world's largest retailer, was conspicuously absent from this year's event the presence of the e-commerce behemoth could be felt across the vast expanse of the Javits Convention Center.
Disappointing quarterly earnings from JPMorgan Chase weighed on the Dow and other major indexes Tuesday morning even though investors seemed optimistic about a new stimulus plan from China. NBC disclosed more details about its ad-supported streaming service which is scheduled to launch in 2020. Plus, Harlem Capital's John Henry joins Cheddar to talk about Gary Vaynerchuk's Agent2021 conference, his new Viceland series, and Harlem Capital's first fund for underrepresented entrepreneurs.
These are the headlines you Need 2 Know for Tuesday Jan. 15, 2019.
Purchasing a major media company like Sony Pictures or Viacom might be the solution to Apple's iPhone problem, according to Wedbush Securities analyst Daniel Ives. "It's a services-led story but you need the content, which is why in our opinion, the stock has struck midnight for Apple to make an acquisition," Ives added.
Samsora shared his thoughts on his recent tournament placing, his new team, and his main character for life, Peach.
Bungie, the famed developer of Halo and Destiny, has parted ways with parent company Activision-Blizzard. The industry-shaking fracture follows several leadership changes at Activision over the last several months, causing investors and gamers alike to wonder how the split will affect the gaming industry.
Meditation app Headspace is zen about its future. Coming off a profitable year in 2018, with more than $100 million in revenue, CEO and co-founder Rich Pierson told Cheddar on Monday that the company is looking to continue its domination of the digital meditation space by pushing into healthcare and international markets.
The Call of Duty World League qualifiers are kicking off this week in Columbus, Ohio. Teams that placed 5th and below at CWL Las Vegas will battle it out for the remaining 12 spots in the 2019 CWL Pro League. G2 Esports pro Anthony "Methodz" Zinni joins Cheddar Sports to discuss the League and what it's like playing for his new team.
Weak economic data from China and the ongoing government shutdown appeared to drag down the major U.S. indexes on Monday morning. SpaceX is slashing its workforce by 10 percent in an effort to become "leaner." Plus, we sit down with Emmy-award winning actor and producer Yeardley Smith who is most famous for voicing the iconic cartoon character, Lisa Simpson.
Green Growth Brands has no plans to stop its takeover bid for Canadian marijuana producer Aphria. Just days after the marijuana-derived beauty and wellness company announced it will sell its products at select DSW shoe stores nationwide, Green Growth CEO Peter Horvath said the company is dead set on getting a foothold in the Canadian market ー because in cannabis, consolidation is the new rule.
