*By Conor White*
After losing $136 billion in market cap in less than a week, Facebook is looking for ways to reinvigorate its outlook at a time of slowing ad revenue growth, [continued fallout](https://cheddar.com/videos/facebook-stock-crushed-after-disappointing-earnings) from the Cambridge Analytical data privacy scandal, and the [latest revelation](https://www.nytimes.com/2018/07/31/us/politics/facebook-political-campaign-midterms.html) Tuesday that it's detected attempts to influence this November's midterm elections.
"It's been a long 2018 for Facebook," said Madison Malone Kircher, an associate editor at New York Magazine. "Which brings us to the one thing Facebook is doing right, and that's the Stories platform. It works really well on Instagram, which Facebook owns, and they've really been trying to push to make it work on Facebook."
Instagram Stories has 400 million daily users, double the number of users of rival Snapchat, and Facebook has been trying to lure advertisers to the Stories platform.
Kircher said in an interview Tuesday with Cheddar that neither of the social media companies has figured out how to make user-generated stories on their platforms profitable.
"Snapchat, which is the creator of this style of posting, has also struggled with it," Kircher said. "They rolled out a new platform called 'Commercials' this week, which is similarly trying to figure out how to sell ads against this style of content."
In the end, Kircher said Facebook can push Stories to advertisers all it wants, but it won't be successful until it's popular with users.
"It's a two-fold problem Facebook has," Kircher said. "One, trying to convince advertisers to buy ads in this space, but first they have to figure out how to get us to use it."
For more on this story, [click here](https://cheddar.com/videos/facebook-pushing-stories-feature-to-advertisers).
Major players in retail and tech are shaking up the health care industry with massive consolidation. But just as some new unions in the industry are forming, others have shown signs of instability. Amazon, a player that seems to dominate any field it enters, is well positioned to exploit those weaknesses and find itself at the top of another industry once again.
The power of Black Twitter, the name given to a loose network of black Twitter users behind both viral memes and social campaigns, is the premise of "Power Star Live," a 30-minute show that will live stream every Wednesday on the social platform. Jessie Woo and co-host Xilla Valentine aim to dissect how the Twitter users influence pop culture.
The internet is moving away from an ad-based revenue system says Jack Conte, co-founder and CEO of Patreon, a platform that allows people to pay for access to exclusive content from digital creators. That trend is evidenced by the growth that Patreon saw in 2018, Conte said in an interview on Cheddar Wednesday, the same day the company announced it now has more than 3 million subscribers, or "patrons," with more than 100,000 creators on the platform. The company began 2018 with 2 million patrons supporting its content.
TD Ameritrade posted quarterly earnings above expectations, but Wall Street's reaction wasn't exactly enthusiastic. Still, the brokerage firm is celebrating last month's successes. President and CEO Tim Hockey talked to Cheddar about how the company navigates market volatility.
TD Ameritrade president and CEO Tim Hockey said the company feels primed to compete with younger-skewing investment products like Robinhood because it's already deep inside millennial pockets ー and more users join the platform every quarter. "In our case, we have a much more sophisticated trading platform, technology platform, education platform, and we are growing at a very happy rate, so we are quite confident in our offering," Hockey told Cheddar Wednesday.
Latch's partnership with UPS is expanding to more cities ー and applications. "The use cases are so much broader than what we would've thought," Latch CEO and co-founder Luke Schoenfelder told Cheddar Wednesday. "People are coming up with entire new businesses just using our system."
Symbiont, a smart contracts platform for institutional applications of blockchain technology, has raised $20 million in a Series B funding round led by Nasdaq Ventures and joined by new investors Citi.
The addition of Netflix to the exclusive Motion Picture Association of America on Tuesday is likely to prompt a shift in policy, both for the movie industry and for the streaming giant.
"Netflix ($NFLX) is going to shape the MPAA's agenda as much as the reverse," Eriq Gardner, a senior editor at The Hollywood Reporter, told Cheddar.
CBD is the latest hot trend in wellness ー and Alkaline Water Company is jumping aboard with a new CBD-infused water.
"We just see that as a market we can take right onto, and glom onto," Alkaline Water Company CEO Ricky Wright told Cheddar on Tuesday. "We already have a lifestyle health product in alkaline water ー we see that as a natural extension."
Slowing economic growth may spell disaster for some businesses, but travel booking site Kayak tends to see more business when times are tough. "When we enter a recession, prices come down and so, as a result, services like Kayak get used more frequently as consumers try to find those deals," Kayak CEO Steve Hafner told Cheddar on Tuesday. The International Monetary Fund on Monday downgraded its forecast for global economic growth, sparking fears of a global slowdown. But Hafner said Kayak managed to grow through the last major recession, and he feels good about its prospects moving forward. "It was a bad one, but we grew right through it and I suspect this would be no different than that," he said.
