*By Conor White*
After losing $136 billion in market cap in less than a week, Facebook is looking for ways to reinvigorate its outlook at a time of slowing ad revenue growth, [continued fallout](https://cheddar.com/videos/facebook-stock-crushed-after-disappointing-earnings) from the Cambridge Analytical data privacy scandal, and the [latest revelation](https://www.nytimes.com/2018/07/31/us/politics/facebook-political-campaign-midterms.html) Tuesday that it's detected attempts to influence this November's midterm elections.
"It's been a long 2018 for Facebook," said Madison Malone Kircher, an associate editor at New York Magazine. "Which brings us to the one thing Facebook is doing right, and that's the Stories platform. It works really well on Instagram, which Facebook owns, and they've really been trying to push to make it work on Facebook."
Instagram Stories has 400 million daily users, double the number of users of rival Snapchat, and Facebook has been trying to lure advertisers to the Stories platform.
Kircher said in an interview Tuesday with Cheddar that neither of the social media companies has figured out how to make user-generated stories on their platforms profitable.
"Snapchat, which is the creator of this style of posting, has also struggled with it," Kircher said. "They rolled out a new platform called 'Commercials' this week, which is similarly trying to figure out how to sell ads against this style of content."
In the end, Kircher said Facebook can push Stories to advertisers all it wants, but it won't be successful until it's popular with users.
"It's a two-fold problem Facebook has," Kircher said. "One, trying to convince advertisers to buy ads in this space, but first they have to figure out how to get us to use it."
For more on this story, [click here](https://cheddar.com/videos/facebook-pushing-stories-feature-to-advertisers).
The founder and CEO of Vangst, a cannabis recruiting platform, wants to help budding cannabis companies staff up ーand she has Snoop Dogg's support to make that happen. Founder and CEO, Karson Humiston, told Cheddar she was inspired to create the company back in college after a trip to Colorado.
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
Following a 2018 Supreme Court ruling year that cleared the way for sports gambling, fans in seven states can bet on the upcoming Super Bowl for the first time ー and leaders in the budding industry are anticipating the Big Game will deliver their biggest day yet. “We expect the Super Bowl to be our single biggest day in the company’s history,” Mike Raffensperger, the chief marketing officer for betting platform FanDuel, told Cheddar.
Microsoft inked three major partnerships in just one month ー and each union has a common theme, according to the company's executive vice president of worldwide commercial business."I think to sum it up, we're about empowerment," Judson Althoff told Cheddar. "We're about empowering our customers to achieve their potential."
Listeners have come to expect their podcasts free of charge. But Pocket Cast has still managed to become one of the leading podcast platforms as a paid app. The company was recently acquired by NPR, WNYC Studios, and WBEZ Chicago, in a move that CEO Owen Grover told Cheddar will only move the medium forward.
President Trump's longtime ally Roger Stone was arrested Friday in connection with Robert Mueller's Russia probe. The FAA reported delays at several major airports across the U.S. because of an increase in employees taking sick leave at air traffic control centers. And Lois Backon, head of Corporate Partner Marketing for JPMorgan Chase, tells Cheddar how the bank partners with celebrities to share their financial planning tips.
A new startup is using the technology pioneered by Amazon in its cashier-less stores and applying it directly to the grocery cart. "Checkout is by far one of the most annoying experiences in physical retail," said Caper CEO Lindon Gao in an interview Friday on Cheddar. Caper will allow customers to bypass the checkout line completely and pay for their purchases directly via an interface on their carts.
T-Mobile will join the streaming wars in the next few weeks with a free, ad-supported mobile video service, according to a source familiar with the matter. The company has plans to launch the mobile TV service based on licensed Xumo technology through its Layer3 division, which provides free over-the-top (non-cable or satellite) television and video-on-demand services, the source said.
Cord cutters, rejoice! YouTube TV, Google's ambitious live-television streaming service, is going nationwide. The platform will soon add 95 new markets, making it available to 98 percent of U.S. households, Google announced Wednesday ー just one of several major announcements in the streaming industry this week.
Pennsylvania's new, relaxed approach to cryptocurrency regulation is narrow in scope, but could serve as a model for other state regulators adopting a "lighter touch approach," said Drew Hinkes, co-founder and general counsel at Athena Blockchain.
