*By Conor White*
After losing $136 billion in market cap in less than a week, Facebook is looking for ways to reinvigorate its outlook at a time of slowing ad revenue growth, [continued fallout](https://cheddar.com/videos/facebook-stock-crushed-after-disappointing-earnings) from the Cambridge Analytical data privacy scandal, and the [latest revelation](https://www.nytimes.com/2018/07/31/us/politics/facebook-political-campaign-midterms.html) Tuesday that it's detected attempts to influence this November's midterm elections.
"It's been a long 2018 for Facebook," said Madison Malone Kircher, an associate editor at New York Magazine. "Which brings us to the one thing Facebook is doing right, and that's the Stories platform. It works really well on Instagram, which Facebook owns, and they've really been trying to push to make it work on Facebook."
Instagram Stories has 400 million daily users, double the number of users of rival Snapchat, and Facebook has been trying to lure advertisers to the Stories platform.
Kircher said in an interview Tuesday with Cheddar that neither of the social media companies has figured out how to make user-generated stories on their platforms profitable.
"Snapchat, which is the creator of this style of posting, has also struggled with it," Kircher said. "They rolled out a new platform called 'Commercials' this week, which is similarly trying to figure out how to sell ads against this style of content."
In the end, Kircher said Facebook can push Stories to advertisers all it wants, but it won't be successful until it's popular with users.
"It's a two-fold problem Facebook has," Kircher said. "One, trying to convince advertisers to buy ads in this space, but first they have to figure out how to get us to use it."
For more on this story, [click here](https://cheddar.com/videos/facebook-pushing-stories-feature-to-advertisers).
The ongoing feud between Apple and Facebook just heated up. Apple said on Wednesday that it revoked Facebook’s access to its Developer Enterprise Program, a move that kneecaps the social network and marks a steep escalation of tensions between the two tech giants.
These are the headlines you Need 2 Know for Wednesday, Jan. 30, 2019.
Waze is rolling out its beacon technology in New York City to improve tunnel navigation and help drivers commute in and out of the Big Apple. "This allows us to basically locate the users inside the tunnels," said head of Waze Beacons Gil Disatnik in an interview on Cheddar Tuesday.
Apple spiked in extended trading on Tuesday after reporting earnings and revenue that pleased Wall Street. Apple reported earnings per share of $4.18 on revenue of $84.31 billion, just exceeding the expectations of analysts surveyed by Thomson Reuters for earnings of $4.17 per share on $83.97 billion in revenue.
IBM is unleashing its 2019 Call for Code to university students in partnership with the Clinton Foundation. The two forces combined hope to enlist the help even more students worldwide to solve problems relating to natural disasters, like Hurricane Maria in Puerto Rico."If you think about all the innovative technology that we have at IBM, we really are unleashing it to solve some of the major societal issues that we have, focused specifically here on natural disasters in 2018 and 2019," IBM Chief Digital Officer Bob Lord told Cheddar. "We are not going to stop natural disasters, but we can sure get prepared for them and respond to them more effectively than ever before, and I believe, through technology."
Apple is planning a subscription service that would function like Netflix for games, according to people familiar with the matter. The iPhone maker has also discussed partnering with developers as a publisher, which could signal ambitions to assume distribution and marketing costs for games.
These are the headlines you Need 2 Know for Tuesday, Jan. 29, 2019.
In the digital age, advertisers have more options to reach consumers online than ever before ー through social networks, native content, banner ads ー but their understanding of the effectiveness of digital ad campaigns has remained vague. Now, flush with $20 million in venture capital, Knotch is building a platform that it says will allow advertisers to see what works and where ー in real time.
Apple is planning a subscription service that would function like Netflix for games, according to people familiar with the matter. The iPhone maker has also discussed partnering with developers as a publisher, which could signal ambitions to assume distribution and marketing costs for games.
These are the headlines you Need 2 Know for Monday, Jan. 28, 2019.
