*By Conor White*
After losing $136 billion in market cap in less than a week, Facebook is looking for ways to reinvigorate its outlook at a time of slowing ad revenue growth, [continued fallout](https://cheddar.com/videos/facebook-stock-crushed-after-disappointing-earnings) from the Cambridge Analytical data privacy scandal, and the [latest revelation](https://www.nytimes.com/2018/07/31/us/politics/facebook-political-campaign-midterms.html) Tuesday that it's detected attempts to influence this November's midterm elections.
"It's been a long 2018 for Facebook," said Madison Malone Kircher, an associate editor at New York Magazine. "Which brings us to the one thing Facebook is doing right, and that's the Stories platform. It works really well on Instagram, which Facebook owns, and they've really been trying to push to make it work on Facebook."
Instagram Stories has 400 million daily users, double the number of users of rival Snapchat, and Facebook has been trying to lure advertisers to the Stories platform.
Kircher said in an interview Tuesday with Cheddar that neither of the social media companies has figured out how to make user-generated stories on their platforms profitable.
"Snapchat, which is the creator of this style of posting, has also struggled with it," Kircher said. "They rolled out a new platform called 'Commercials' this week, which is similarly trying to figure out how to sell ads against this style of content."
In the end, Kircher said Facebook can push Stories to advertisers all it wants, but it won't be successful until it's popular with users.
"It's a two-fold problem Facebook has," Kircher said. "One, trying to convince advertisers to buy ads in this space, but first they have to figure out how to get us to use it."
For more on this story, [click here](https://cheddar.com/videos/facebook-pushing-stories-feature-to-advertisers).
Snap Inc. plans to announce its long-rumored gaming platform for developers next month. The mobile game platform, internally codenamed “Project Cognac,” will feature a handful of games from outside developers designed to work specifically in the Snapchat app.
Editor's Note: On Wednesday afternoon, Cheddar Business erroneously reported that a Circle executive had left the company. A company spokesperson has confirmed that the executive remains an employee of Circle. Cheddar Business regrets the error.
A recent independent valuation of Tinder commissioned by parent company Match Group has placed the dating app's value at roughly $10 billion, an astounding increase from a $3 billion valuation less than two years ago that has potential ramifications for an explosive lawsuit against the company.
Elon Musk may be going to Vegas. The Las Vegas Convention and Visitors Authority has recommended that The Boring Company be chosen to construct a "people mover" below the expanding convention center.
The mercurial and Twitter-obsessed Tesla ($TSLA) CEO changed his handle overnight to "Elon Tusk" with an elephant emoji, and tweeted that there would be "some Tesla news" coming at 2 p.m. on Thursday.
Snap Inc. CEO Evan Spiegel isn't one to typically tease future products, but he did hint that Snapchat has bigger ambitions for e-commerce during a talk at a conference on Monday. Snapchat has "pretty cool products coming on the e-commerce side that we’re excited about," Spiegel said onstage at Morgan Stanley's Tech, Media, and Telecom industry conference in San Francisco.
After packing up its plans to open a new campus in New York City, is it possible Amazon will cross the river and set up shop in Newark, N.J.? That city is holding out hope that Amazon's exodus from New York doesn't mean that it's done expanding in the region. Aisha Glover, president and CEO of the Newark Alliance, told Cheddar on Tuesday that her job is to "gently nudge them and remind them that Newark is still there."
SoundCloud, the German streaming service that was on the brink of collapse before a financial rescue in 2017, is doubling down as a platform for creators with a new service that will allow artists to upload and push their content to all of the major streaming providers, including Apple, Spotify, and Amazon. SoundCloud CEO Kerry Trainor told Cheddar it's an "exciting and natural addition" to SoundCloud's value proposition as a place where artists go to distribute their music.
The fallout continues over Amazon's decision to pull out of New York City. Many housing developers scooped up property in the area in anticipation of the 25,000 new employees that would have been coming to town. So what does that mean for the future of real estate in Long Island City? Amy Plitt from Curbed NY talked to Cheddar about how it will impact everything from rents to sidewalks.
While nearly every mid- to large-sized bank rushed to announce blockchain trials and experiments three years ago — only to conclude that they couldn’t find a useful application for the emerging technology — JPMorgan Chase has found its business case: payments.
