*By Conor White*
After losing $136 billion in market cap in less than a week, Facebook is looking for ways to reinvigorate its outlook at a time of slowing ad revenue growth, [continued fallout](https://cheddar.com/videos/facebook-stock-crushed-after-disappointing-earnings) from the Cambridge Analytical data privacy scandal, and the [latest revelation](https://www.nytimes.com/2018/07/31/us/politics/facebook-political-campaign-midterms.html) Tuesday that it's detected attempts to influence this November's midterm elections.
"It's been a long 2018 for Facebook," said Madison Malone Kircher, an associate editor at New York Magazine. "Which brings us to the one thing Facebook is doing right, and that's the Stories platform. It works really well on Instagram, which Facebook owns, and they've really been trying to push to make it work on Facebook."
Instagram Stories has 400 million daily users, double the number of users of rival Snapchat, and Facebook has been trying to lure advertisers to the Stories platform.
Kircher said in an interview Tuesday with Cheddar that neither of the social media companies has figured out how to make user-generated stories on their platforms profitable.
"Snapchat, which is the creator of this style of posting, has also struggled with it," Kircher said. "They rolled out a new platform called 'Commercials' this week, which is similarly trying to figure out how to sell ads against this style of content."
In the end, Kircher said Facebook can push Stories to advertisers all it wants, but it won't be successful until it's popular with users.
"It's a two-fold problem Facebook has," Kircher said. "One, trying to convince advertisers to buy ads in this space, but first they have to figure out how to get us to use it."
For more on this story, [click here](https://cheddar.com/videos/facebook-pushing-stories-feature-to-advertisers).
These are the headlines you Need 2 Know for Friday, July 5, 2019.
Companies like Nordsense, Ecube, and Bigbelly wager that public bins can serve as highly-efficient, environmentally-friendly, networked devices for our future smart cities, producing data on trash that has never before been available.
Tesla delivered 95,200 vehicles in the second quarter ー nearly double what it delivered in the second quarter of 2018. The production beat was a sliver of good news in an otherwise bad first half of the year for the company.
'Stranger Things' is everywhere as more brands are jumping on the supernatural trend. Coca-Cola, Tide, and Baskin-Robbins are just a few to team up with Netflix. The streaming service has avoided advertising for years, but are they ready to cash in on the opportunity? Cheddar senior reporter Michelle Castillo breaks it all down.
Tuesday was supposed to be a day to show off an iconic American company doubling down on its domestic manufacturing. Instead, it became another flash point in America's new culture wars.
Gabe Hoffman of Accipiter Capital Management doesn't believe Tesla can right the ship even if Elon Musk delivers on some of the numbers he promised.
Apple’s long-time chief design officer Jony Ive, the mind behind products like the iMac, the iPod, and the iPhone, is leaving the Cupertino-based tech giant to start his own independent design firm, LoveFrom.
*From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.*
These are the headlines you Need 2 Know for Friday, June 28, 2019.
According to marketing agency Merkle, Google accounted for 91% of U.S. site visits produced by mobile searches. Lorraine Lilley, owner of Let’s Start Design, shares how to get your business found online, and other essential pages to include on your site.
