*By Conor White* After losing $136 billion in market cap in less than a week, Facebook is looking for ways to reinvigorate its outlook at a time of slowing ad revenue growth, [continued fallout](https://cheddar.com/videos/facebook-stock-crushed-after-disappointing-earnings) from the Cambridge Analytical data privacy scandal, and the [latest revelation](https://www.nytimes.com/2018/07/31/us/politics/facebook-political-campaign-midterms.html) Tuesday that it's detected attempts to influence this November's midterm elections. "It's been a long 2018 for Facebook," said Madison Malone Kircher, an associate editor at New York Magazine. "Which brings us to the one thing Facebook is doing right, and that's the Stories platform. It works really well on Instagram, which Facebook owns, and they've really been trying to push to make it work on Facebook." Instagram Stories has 400 million daily users, double the number of users of rival Snapchat, and Facebook has been trying to lure advertisers to the Stories platform. Kircher said in an interview Tuesday with Cheddar that neither of the social media companies has figured out how to make user-generated stories on their platforms profitable. "Snapchat, which is the creator of this style of posting, has also struggled with it," Kircher said. "They rolled out a new platform called 'Commercials' this week, which is similarly trying to figure out how to sell ads against this style of content." In the end, Kircher said Facebook can push Stories to advertisers all it wants, but it won't be successful until it's popular with users. "It's a two-fold problem Facebook has," Kircher said. "One, trying to convince advertisers to buy ads in this space, but first they have to figure out how to get us to use it." For more on this story, [click here](https://cheddar.com/videos/facebook-pushing-stories-feature-to-advertisers).

Share:
More In Technology
Exclusive: Designer Korto Momolu and Women Grow Partner to Bring Cannabis Fashion to NYFW
Cannabis industry networking group Women Grow is teaming up with fashion designer Korto Momolu, of Project Runway fame, on a new line of cannabis lifestyle clothing, set to debut during New York Fashion Week next month. Momolu will unveil her line, inspired by Women Grow and its leaders, on the second night of one of the most important weeks for the global fashion industry.
Uber Veers Off Course in Q2 Earnings Report
Uber posted $2.87 billion in revenues, compared to the $3.36 billion that analysts had expected. The company also reported $4.72 in losses per share, more than a dollar off of analysts’ expectations of just $3.12.
Four Ways to Drive More Traffic to Your Website
With so many products and influencers online, it can be hard to make your mark. Cheddar breaks down four ways you can grow your brand's recognition online. ________________ Check out [Wix](https://www.wix.com/?utm_campaign=bd_Influencers_cheddar) to find out how to build your business on the web.
Load More