*By Conor White*
After losing $136 billion in market cap in less than a week, Facebook is looking for ways to reinvigorate its outlook at a time of slowing ad revenue growth, [continued fallout](https://cheddar.com/videos/facebook-stock-crushed-after-disappointing-earnings) from the Cambridge Analytical data privacy scandal, and the [latest revelation](https://www.nytimes.com/2018/07/31/us/politics/facebook-political-campaign-midterms.html) Tuesday that it's detected attempts to influence this November's midterm elections.
"It's been a long 2018 for Facebook," said Madison Malone Kircher, an associate editor at New York Magazine. "Which brings us to the one thing Facebook is doing right, and that's the Stories platform. It works really well on Instagram, which Facebook owns, and they've really been trying to push to make it work on Facebook."
Instagram Stories has 400 million daily users, double the number of users of rival Snapchat, and Facebook has been trying to lure advertisers to the Stories platform.
Kircher said in an interview Tuesday with Cheddar that neither of the social media companies has figured out how to make user-generated stories on their platforms profitable.
"Snapchat, which is the creator of this style of posting, has also struggled with it," Kircher said. "They rolled out a new platform called 'Commercials' this week, which is similarly trying to figure out how to sell ads against this style of content."
In the end, Kircher said Facebook can push Stories to advertisers all it wants, but it won't be successful until it's popular with users.
"It's a two-fold problem Facebook has," Kircher said. "One, trying to convince advertisers to buy ads in this space, but first they have to figure out how to get us to use it."
For more on this story, [click here](https://cheddar.com/videos/facebook-pushing-stories-feature-to-advertisers).
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
The membership-based primary care provider came to the table with an ambitious business proposition: that primary care can use technology and high-end customer service to draw in patients willing to pay a little extra.
Cheddar got an exclusive ride in the front seat of a Street View vehicle in New York City -- and sat down with Andrew Lookingbill, engineering director at Google Maps, and Ethan Russell, the director of product management at Google.
Easy Aerial CEO and co-founder Ido Gur talked to Cheddar about giving police a "bird's eye view" of the Hard Rock Stadium parking lot this Sunday when the Kansas City Chiefs and San Francisco 49ers square off.
The vehicle, set to make its debut this May, promises to be a sharp departure from the lumbering Hummer H1, H2, and H3, which were discontinued last decade amid soaring prices at the pump and sinking prices in General Motors stock.
The results reflect a year of heavy investment for the company as it expanded customer benefits like one-day delivery and sought out larger clients for its profitable cloud computing business.
IBM CEO Ginni Rometty is stepping down after nearly 40 years with the computing giant and eight years at its helm. The company said Thursday that Arvind Krishna will take over as CEO starting April 6
The company has promoted its Tax Pro Go option, which allows customers to upload their tax documents digitally and leave the rest to a trained tax professional.
The move by UPS represents a $440 million investment over the next five years, and it is part of the delivery service's minority stake in Arrival, which it purchased at an undisclosed sum.
The company reported fiscal first-quarter profit of $11.6 billion, up 36% from the same period last year. Net income of $1.51 per share beat Wall Street expectations.
