*By Conor White*
After losing $136 billion in market cap in less than a week, Facebook is looking for ways to reinvigorate its outlook at a time of slowing ad revenue growth, [continued fallout](https://cheddar.com/videos/facebook-stock-crushed-after-disappointing-earnings) from the Cambridge Analytical data privacy scandal, and the [latest revelation](https://www.nytimes.com/2018/07/31/us/politics/facebook-political-campaign-midterms.html) Tuesday that it's detected attempts to influence this November's midterm elections.
"It's been a long 2018 for Facebook," said Madison Malone Kircher, an associate editor at New York Magazine. "Which brings us to the one thing Facebook is doing right, and that's the Stories platform. It works really well on Instagram, which Facebook owns, and they've really been trying to push to make it work on Facebook."
Instagram Stories has 400 million daily users, double the number of users of rival Snapchat, and Facebook has been trying to lure advertisers to the Stories platform.
Kircher said in an interview Tuesday with Cheddar that neither of the social media companies has figured out how to make user-generated stories on their platforms profitable.
"Snapchat, which is the creator of this style of posting, has also struggled with it," Kircher said. "They rolled out a new platform called 'Commercials' this week, which is similarly trying to figure out how to sell ads against this style of content."
In the end, Kircher said Facebook can push Stories to advertisers all it wants, but it won't be successful until it's popular with users.
"It's a two-fold problem Facebook has," Kircher said. "One, trying to convince advertisers to buy ads in this space, but first they have to figure out how to get us to use it."
For more on this story, [click here](https://cheddar.com/videos/facebook-pushing-stories-feature-to-advertisers).
Technology-driven sustainable waste management platform, RoadRunner Recycling, recently raised a $70 million Series D round from BeyondNetZero, the climate investing venture of General Atlantic. RoadRunner says it creates and manages end-to-end waste and recycling solutions for businesses of all sizes and that its proprietary technology can boost cost savings and improve recycling rates for companies, which in turn drives sustainability for the waste industry and our world. RoadRunner Recycling founder and CEO Graham Rihn joined Cheddar News' Closing Bell to discuss.
Tech giant Microsoft is rolling out a platform designed specifically to help retailers manage their logistics on the cloud, amid some very trying times. Shelley Bransten, Microsoft CVP for global retail and consumer goods, joined Cheddar to explain how the cloud-based solution is meant to support retailers, workers, and the supply chain. "It's never been more important with all the challenges that we're seeing with the global supply chain that demand and supply come together," Bransten said. "And we use AI technology to help better predict that old adage of getting the right product to the right place to the customer at the right time."
Apple TV+ is in serious talks for the rights to stream MLB games next season, the first foray into sports content for the platform, according to the New York Post. Lee Berke, president and CEO of LHB Sports, sat down with Cheddar to discuss how such a deal might impact the tech giant and the sports content industry. "Quite often with new media platforms one of the quickest ways to create and implement a programming strategy — and actually one of the most expensive ways — is to offer up sports content," Berke noted. "So, with this package available, it puts Apple literally in the game and gives them an opportunity to demonstrate their skills in offering up a major league sport."
