*By Conor White*
After losing $136 billion in market cap in less than a week, Facebook is looking for ways to reinvigorate its outlook at a time of slowing ad revenue growth, [continued fallout](https://cheddar.com/videos/facebook-stock-crushed-after-disappointing-earnings) from the Cambridge Analytical data privacy scandal, and the [latest revelation](https://www.nytimes.com/2018/07/31/us/politics/facebook-political-campaign-midterms.html) Tuesday that it's detected attempts to influence this November's midterm elections.
"It's been a long 2018 for Facebook," said Madison Malone Kircher, an associate editor at New York Magazine. "Which brings us to the one thing Facebook is doing right, and that's the Stories platform. It works really well on Instagram, which Facebook owns, and they've really been trying to push to make it work on Facebook."
Instagram Stories has 400 million daily users, double the number of users of rival Snapchat, and Facebook has been trying to lure advertisers to the Stories platform.
Kircher said in an interview Tuesday with Cheddar that neither of the social media companies has figured out how to make user-generated stories on their platforms profitable.
"Snapchat, which is the creator of this style of posting, has also struggled with it," Kircher said. "They rolled out a new platform called 'Commercials' this week, which is similarly trying to figure out how to sell ads against this style of content."
In the end, Kircher said Facebook can push Stories to advertisers all it wants, but it won't be successful until it's popular with users.
"It's a two-fold problem Facebook has," Kircher said. "One, trying to convince advertisers to buy ads in this space, but first they have to figure out how to get us to use it."
For more on this story, [click here](https://cheddar.com/videos/facebook-pushing-stories-feature-to-advertisers).
GreenPower Motor Company CEO Fraser Atkinson joined Cheddar News to discuss Gov. Jim Justice's plan for West Virginia to reduce carbon emissions in 2022 by adding a school bus fleet of B.E.A.S.T.s — or battery-electric automated school transportation. Atkinson discussed why the state was perfect for manufacturing electric buses, and the economic impact its facilities will have on the region. He also noted a health impact the new vehicles could have, citing research that children from kindergarten to sixth grade are most at risk for cancers and respiratory illnesses due to exhaust pollution.
Two of the biggest names in crypto had a public spat this week over whether stablecoin issuers should have to reveal to the general public what's in their reserves.
Amid a rise in gun-related deaths in 2021, a smart technology solution is being touted to help personalize and secure the use of firearms for owners in hopes of preventing unauthorized use and accidents. Gareth Glaser, president and CEO of LodeStar Works talked with Cheddar about adding fingerprint or smart tech locks to its 9mm handgun as a way of addressing the deadly issue without a partisan viewpoint. "We felt a technical solution would be the best way to go," Glaser said. "It's nonpolitical, and it actually addresses the product itself as opposed to a cultural issue."
As the cryptocurrency and digital asset space continues to evolve and grow, one podcast launching on Spotify's new video podcast platform aims to inform listeners about the various uses and developments in the crypto world. 'New Money' features guests from the entertainment and sports worlds discussing building wealth in the crypto space, creating NFTs, working on digital contracts, and more. Solo Ceesay, co-host of the 'New Money' podcast and co-founder of creator-focused social media platform Calaxy, joins Cheddar News' Closing Bell to discuss what the podcast will explore, its guest lineup, how they verify content amid broader crypto speculation, and more.
Lime is celebrating the launch of its latest electric bike in Washington, DC, this week, with more cities joining in this spring. The Gen4 e-bike boasts a new look, a more powerful motor, and a battery that's interchangeable with the Gen4 e-scooter. CEO Wayne Ting joined Cheddar to discuss the company's investment in electric bikes and the potential role of micromobility in the metaverse. "I think it would be incredible as a way to teach people to live greener, if there are worlds out there, metaverses out there, where the way you go faster in that world is if you take a bike and a scooter," he said. "So, you're teaching people better behavior as part of their virtual world as well."
Microsoft has discontinued the Xbox One as it looks to focus on ramping up production for its current Xbox Series S and Xbox Series X. The Xbox One first hit the market in November 2013.
Alfred Griffin, the CEO and Co-Founder of LightForce, joins Cheddar Innovates to discuss how 3D printing is making braces more affordable and personalized, and what this means for the future of orthodontics.
Alex Garden, Chairman and CEO at Zume, joins Cheddar Innovates to discuss how individuals can take steps to end their reliance on plastic, and Zume's partnership with global robotics company ABB to put sustainability at the forefront.
Tesla has scrubbed any mention of its Cybertruck being released in 2022 from its website after the company delayed production last year. The EV maker is slated to begin manufacturing the electric truck at its Austin, Texas, facility, to open early this year.
