*By Conor White*
After losing $136 billion in market cap in less than a week, Facebook is looking for ways to reinvigorate its outlook at a time of slowing ad revenue growth, [continued fallout](https://cheddar.com/videos/facebook-stock-crushed-after-disappointing-earnings) from the Cambridge Analytical data privacy scandal, and the [latest revelation](https://www.nytimes.com/2018/07/31/us/politics/facebook-political-campaign-midterms.html) Tuesday that it's detected attempts to influence this November's midterm elections.
"It's been a long 2018 for Facebook," said Madison Malone Kircher, an associate editor at New York Magazine. "Which brings us to the one thing Facebook is doing right, and that's the Stories platform. It works really well on Instagram, which Facebook owns, and they've really been trying to push to make it work on Facebook."
Instagram Stories has 400 million daily users, double the number of users of rival Snapchat, and Facebook has been trying to lure advertisers to the Stories platform.
Kircher said in an interview Tuesday with Cheddar that neither of the social media companies has figured out how to make user-generated stories on their platforms profitable.
"Snapchat, which is the creator of this style of posting, has also struggled with it," Kircher said. "They rolled out a new platform called 'Commercials' this week, which is similarly trying to figure out how to sell ads against this style of content."
In the end, Kircher said Facebook can push Stories to advertisers all it wants, but it won't be successful until it's popular with users.
"It's a two-fold problem Facebook has," Kircher said. "One, trying to convince advertisers to buy ads in this space, but first they have to figure out how to get us to use it."
For more on this story, [click here](https://cheddar.com/videos/facebook-pushing-stories-feature-to-advertisers).
U.S. stocks ended Wednesday's session mixed following the release of the minutes from the Federal Reserve’s most recent meeting, and amid ongoing tensions between Russia and Ukraine. Dan Eye, Chief Investment Officer at Fort Pitt Capital Group joined Cheddar News' Closing Bell to discuss.
Online tutoring service Paper recently raised $270 million in a Series D funding round. Paper says its online platform serves nearly two million students and offers unlimited, 24/7 academic support via its multilingual tutors. The company partners directly with school districts instead of families, and says this allows it to provide personalized tutoring to all students regardless of their socioeconomic status. Philip Culter, co-founder and CEO of Paper, joined Cheddar News' Closing Bell to discuss.
Texas is suing Meta over its use of facial recognition. Attorney General Ken Paxton filed a lawsuit against the social media giant, alleging it illegally collected data on users without their consent, violating the state's privacy laws. Daniel Newman, Futurum Research founding partner & principal analyst, breaks down Texas' allegations and what it means for Meta moving forward.
Nikil Viswanathan, Co-Founder and CEO of Alchemy, joins Cheddar News' Closing Bell, where he says his company has tripled its business over the past several months and that it will be heavily investing into global expansion following its $200 million funding round.
Swedish electric motorcycle maker Cake says its mission is to inspire society to adopt a zero-emission lifestyle. The company admits this is a lofty goal that covers a lot of ground - so it's starting with the world of urban mobility and last-mile deliveries. The company also has an agreement in place with NorthVolt to continually improve the environmental impact of batteries for electric vehicles. Stefan Ytterborn, Founder & CEO of Cake, joins Cheddar Climate to discuss.
One retailer and publicly-traded company says it is on a mission to inspire a new generation of consumers to think secondhand - first. thredUP is one of the world's largest resale platforms for women's and kids' apparel, shoes, and accessories. The company says it is changing the way consumers shop and ushering in a more sustainable future for the fashion industry. Anthony Marino, President of thredUP, joins Cheddar Climate to discuss.
