*By Conor White*
After losing $136 billion in market cap in less than a week, Facebook is looking for ways to reinvigorate its outlook at a time of slowing ad revenue growth, [continued fallout](https://cheddar.com/videos/facebook-stock-crushed-after-disappointing-earnings) from the Cambridge Analytical data privacy scandal, and the [latest revelation](https://www.nytimes.com/2018/07/31/us/politics/facebook-political-campaign-midterms.html) Tuesday that it's detected attempts to influence this November's midterm elections.
"It's been a long 2018 for Facebook," said Madison Malone Kircher, an associate editor at New York Magazine. "Which brings us to the one thing Facebook is doing right, and that's the Stories platform. It works really well on Instagram, which Facebook owns, and they've really been trying to push to make it work on Facebook."
Instagram Stories has 400 million daily users, double the number of users of rival Snapchat, and Facebook has been trying to lure advertisers to the Stories platform.
Kircher said in an interview Tuesday with Cheddar that neither of the social media companies has figured out how to make user-generated stories on their platforms profitable.
"Snapchat, which is the creator of this style of posting, has also struggled with it," Kircher said. "They rolled out a new platform called 'Commercials' this week, which is similarly trying to figure out how to sell ads against this style of content."
In the end, Kircher said Facebook can push Stories to advertisers all it wants, but it won't be successful until it's popular with users.
"It's a two-fold problem Facebook has," Kircher said. "One, trying to convince advertisers to buy ads in this space, but first they have to figure out how to get us to use it."
For more on this story, [click here](https://cheddar.com/videos/facebook-pushing-stories-feature-to-advertisers).
Sachin Lulla, EY Consulting Advanced Manufacturing and Mobility Leader, joins Cheddar News to discuss real-world use cases and applications for IoT, and how IoT connects to sustainability.
According to the FAA, air travelers have been more out of line than usual in recent years. The FAA reports, the nation's airlines have had to deal with nearly 500 unruly passenger reports in just the first six weeks of 2022. Now, the CEO of Delta Airlines is asking the Department of Justice to introduce a "no-fly" list for passengers who have been convicted of an onboard disruption. However, critics of the proposal say this totally goes against civil liberties. Senior Policy Analyst at the ACLU Speech Privacy and Technology Project, Jay Stanley, joined Cheddar to discuss more.
Russia's invasion of Ukraine went hand in hand with cyberattacks against Ukrainian government websites and financial institutions. Cheddar News speaks with cybersecurity expert Karim Hijazi, CEO of Prevaillon, on why the Russian cyberwarfare is concerning to other nations.
Primit Parikh, Founder and COO of Transphorm, discusses how his company's utilization of gallium nitride semiconductors will prove to be a difference-maker in various sectors ranging from EVs to 5G.
Gino LoPinto, Operating Partner at E11EVEN Partners, discusses what E11EVEN Residences Beyond will have in store for potential buyers, and says his company has seen great success accepting crypto at both the E11EVEN Hotel & Residences and the E11EVEN nightclub so far.
Russia’s invasion of Ukraine sent the stock markets into a frenzy for the end of the week. Managing Director of Equity Research at Wedbush Securities, Dan Ives joined Cheddar News to discuss the shifts he expects for the stock market going forward. "It's going to be volatile. Put on the seat belts. I think we'll look back six, nine months. This was an opportunity, not the time to sell, especially some of the high quality names within tech — Microsoft, Apple leading the charge," he said.
