*By Conor White*
After losing $136 billion in market cap in less than a week, Facebook is looking for ways to reinvigorate its outlook at a time of slowing ad revenue growth, [continued fallout](https://cheddar.com/videos/facebook-stock-crushed-after-disappointing-earnings) from the Cambridge Analytical data privacy scandal, and the [latest revelation](https://www.nytimes.com/2018/07/31/us/politics/facebook-political-campaign-midterms.html) Tuesday that it's detected attempts to influence this November's midterm elections.
"It's been a long 2018 for Facebook," said Madison Malone Kircher, an associate editor at New York Magazine. "Which brings us to the one thing Facebook is doing right, and that's the Stories platform. It works really well on Instagram, which Facebook owns, and they've really been trying to push to make it work on Facebook."
Instagram Stories has 400 million daily users, double the number of users of rival Snapchat, and Facebook has been trying to lure advertisers to the Stories platform.
Kircher said in an interview Tuesday with Cheddar that neither of the social media companies has figured out how to make user-generated stories on their platforms profitable.
"Snapchat, which is the creator of this style of posting, has also struggled with it," Kircher said. "They rolled out a new platform called 'Commercials' this week, which is similarly trying to figure out how to sell ads against this style of content."
In the end, Kircher said Facebook can push Stories to advertisers all it wants, but it won't be successful until it's popular with users.
"It's a two-fold problem Facebook has," Kircher said. "One, trying to convince advertisers to buy ads in this space, but first they have to figure out how to get us to use it."
For more on this story, [click here](https://cheddar.com/videos/facebook-pushing-stories-feature-to-advertisers).
Adam Battle, research assistant at University of Arizona's Lunar and Planetary Laboratory, joins Cheddar News to discuss space junk heading to the moon and if more should be done to prevent space junk in the future.
The capital of Kyiv is home to more than 1,000 tech startups.
Some of the prominent tech companies founded in Ukraine include names like 'Grammarly' and 'GitLab,' but even companies that aren't based in Ukraine rely on the massive amount of tech talent in the country. Andy Kurtzig, CEO of Justanswer, joins Cheddar News to discuss how he's aiding hundreds of his employees in Ukraine.
Mark Clerkin, Head of Trading at CoinList, joins Cheddar News' Closing Bell, where he elaborates on the range of features his platform offers, from investing in up-and-coming tokens to trading, and says his company is eager to partner with Block CEO Jack Dorsey on future projects.
Music-focused NFT platform Pianity raising $6.5 million in a seed funding round. Pianity has developed a marketplace that allows musicians to sell their tracks as limited edition NFTs. Since its launch last year, the company says it has already sold 11,000 NFTs and artists have earned over $1.1 million from NFT sales. Kevin Primicerio, co-founder and CEO of Pianity, joins Cheddar News' Closing Bell to discuss.
ZipRecruiter reported revenue growth for the fourth quarter of 2021 and raised its forecast for the coming year, beating Wall Street expectations. The recruitment site has benefited from one of the tightest labor markets in history as companies desperately try to fill empty positions. Ian Siegel, CEO of ZipRecruiter, joined Cheddar to discuss how the company has adapted to The Great Resignation, a tight labor market, and record inflation.
Ford is looking to charge its electric business forward -- splitting its EVs and legacy internal combustion engine models into separate units. Ford says the split will streamline its EV business and boost profits, while giving it a better competitive edge. Ford's new EV focused business will be called Ford Model e. Greg Martin, Co-Founder, Rainmaker Securities joined Cheddar's Opening Bell to discuss.
