*By Conor White*
After losing $136 billion in market cap in less than a week, Facebook is looking for ways to reinvigorate its outlook at a time of slowing ad revenue growth, [continued fallout](https://cheddar.com/videos/facebook-stock-crushed-after-disappointing-earnings) from the Cambridge Analytical data privacy scandal, and the [latest revelation](https://www.nytimes.com/2018/07/31/us/politics/facebook-political-campaign-midterms.html) Tuesday that it's detected attempts to influence this November's midterm elections.
"It's been a long 2018 for Facebook," said Madison Malone Kircher, an associate editor at New York Magazine. "Which brings us to the one thing Facebook is doing right, and that's the Stories platform. It works really well on Instagram, which Facebook owns, and they've really been trying to push to make it work on Facebook."
Instagram Stories has 400 million daily users, double the number of users of rival Snapchat, and Facebook has been trying to lure advertisers to the Stories platform.
Kircher said in an interview Tuesday with Cheddar that neither of the social media companies has figured out how to make user-generated stories on their platforms profitable.
"Snapchat, which is the creator of this style of posting, has also struggled with it," Kircher said. "They rolled out a new platform called 'Commercials' this week, which is similarly trying to figure out how to sell ads against this style of content."
In the end, Kircher said Facebook can push Stories to advertisers all it wants, but it won't be successful until it's popular with users.
"It's a two-fold problem Facebook has," Kircher said. "One, trying to convince advertisers to buy ads in this space, but first they have to figure out how to get us to use it."
For more on this story, [click here](https://cheddar.com/videos/facebook-pushing-stories-feature-to-advertisers).
For Fadia Kader, the global head of strategic and media partnerships at social audio app Clubhouse, it's about pushing culture forward and connecting people with the biggest and brightest stars in music and entertainment.
Lie detectors don't work. In fact, the science behind them has been increasingly scrutinized since their inception. But they’re still being used in high-stakes scenarios with real consequences.
So, if lie detectors don’t actually work, why do we still use them?
Country music fans watching the Academy of Country Music Awards tonight will be doing so in a different way than years past. The ceremony will not be broadcast on network TV and will air exclusively on Amazon Prime Video. This will be the first time a major awards show will be live-streamed exclusively on a subscription video-on-demand platform. Shelly Kramer, co-founder and lead analyst of Futurum Research, joins Cheddar News' Closing Bell to discuss.
The Russia-Ukraine crisis is doing more than just sending the price of oil skyrocketing — it's also impacting the electric vehicle sector thanks to rising prices of key metals and materials necessary for battery and EV production. How can the relatively new industry steel itself as prices rise and consumers potentially lose what little interest they had in making the switch to an electric car? John Loehr, managing director of AlixPartners Automotive and Industrial Practice, joins Closing Bell to discuss.
Atomic bills itself as an investing API that allows fintechs and banks to easily integrate investing into their products by bringing the power of investing to everyone, with no account minimums. In November, the company announced its launch along with a $25 million Series A funding round. David Dindi, co-founder and CEO of Atomic, joins Cheddar News' Closing Bell to discuss.
Apple is set to unveil a new fleet of tech and services at its Peek Performance event on Tuesday. Luke Miani, a content creator, joined Cheddar News to discuss what might be expected to get unveiled, from mid-range Mac desktops to 5G service for the iPhone SE. "As 5G becomes more available and these products continue to be used, these are the types of features that consumers really need to see going forward," he said.
