*By Conor White*
After losing $136 billion in market cap in less than a week, Facebook is looking for ways to reinvigorate its outlook at a time of slowing ad revenue growth, [continued fallout](https://cheddar.com/videos/facebook-stock-crushed-after-disappointing-earnings) from the Cambridge Analytical data privacy scandal, and the [latest revelation](https://www.nytimes.com/2018/07/31/us/politics/facebook-political-campaign-midterms.html) Tuesday that it's detected attempts to influence this November's midterm elections.
"It's been a long 2018 for Facebook," said Madison Malone Kircher, an associate editor at New York Magazine. "Which brings us to the one thing Facebook is doing right, and that's the Stories platform. It works really well on Instagram, which Facebook owns, and they've really been trying to push to make it work on Facebook."
Instagram Stories has 400 million daily users, double the number of users of rival Snapchat, and Facebook has been trying to lure advertisers to the Stories platform.
Kircher said in an interview Tuesday with Cheddar that neither of the social media companies has figured out how to make user-generated stories on their platforms profitable.
"Snapchat, which is the creator of this style of posting, has also struggled with it," Kircher said. "They rolled out a new platform called 'Commercials' this week, which is similarly trying to figure out how to sell ads against this style of content."
In the end, Kircher said Facebook can push Stories to advertisers all it wants, but it won't be successful until it's popular with users.
"It's a two-fold problem Facebook has," Kircher said. "One, trying to convince advertisers to buy ads in this space, but first they have to figure out how to get us to use it."
For more on this story, [click here](https://cheddar.com/videos/facebook-pushing-stories-feature-to-advertisers).
Kyte, a company that delivers rental cars to customers on-demand, closed an asset-backed credit financing of up to $200 million from Goldman Sachs and the Ares Global Management Alternative Credit Team to accelerate the company's fleet growth and margin expansion. Kyte and its financing providers will create a more robust trip economy that services a more demanding customer with a shared vision of an electrified, autonomous future. Ludwig Schoenack, co-founder and co-CEO of Kyte, joins Cheddar News' Closing Bell to discuss.
Volatility continues to be the name of the game when it comes to crypto. Bitcoin, the most valuable digital token, saw a small jump today - one of several small rallies throughout the month of March. Caitlin Cook, vice president of crypto education company Onramp Academy, joins Cheddar News' Closing Bell to discuss.
Bowery Farming's vertical growing process allows it to cultivate 13 types of greens — and now, strawberries — in a sustainable way that's also faster than traditional farming. Bowery focuses on sustainability from start to finish, using unique technology to provide plants with what they need at the right time while eliminating waste and cutting down on carbon dioxide emissions. Katie Seawell, Chief Commercial Officer of Bowery Farming, joins Closing Bell to discuss the company's vertical farming process, sustainability focus, fixing the food supply chain, and more.
Nexii, a company based in Canada, is getting some big backing for its sustainable, low-carbon concrete alternative. CEO Stephen Sidwell, joined Cheddar News to talk about the initiatives his company is taking to tackle climate change and scaling up production to meet demand. "Most people don’t realize it, but buildings are the number one contributor to CO2 emissions," he said. "So that's really what we're attacking, the overall CO2 emissions."
President Volodymyr Zelenskyy last week seemed to have put out a video that urged Ukrainians to put down their arms and surrender to Russia. It was later revealed that it was a “deepfake,” a computer-generated video to mimic the Ukrainian leader. Cheddar News speaks with security expert Morgan Wright about how the technology is being used in the war in Ukraine.
After scrutiny over the negative impact on the mental health of children, social media apps have begun adding stricter limitations to parental controls. Jim Steyer, CEO of Common Sense Media, a nonprofit organization focusing on recommendations for entertainment platforms, joined Cheddar News to talk about the changes, why they might not be enough, and what parents can do to help. "It's almost that the companies — whether they're Snapchat, Instagram, YouTube, or whatever — have to start the process from the beginning of designing the product," he said. "They have to be much more clear about age verification so that a 12-year-old and 11-year-old can't get on there." Steyer also pushed for federal legislation to reign in the issue.
